Category Archives: Marketing Guide

Cause Marketing and Your Small Business: It Works When It’s Not Drudgery

Marketing Guide

Nathan RobersonJanuary 21, 2015 Sunland’s window washing “Grime Fighters” are making sick kids smile. All while marketing for a cause. With today’s consumers becoming more aware that companies of all sizes are engaging in marketing tactics that involve charitable contributions, helping kids in need, feeding the hungry, and many other altruistic endeavors; many small business … Continue reading Cause Marketing and Your Small Business: It Works When It’s Not Drudgery →

Why You Need to Utilize Multi-Channel Online Marketing

Marketing Guide

Darren FaberJanuary 20, 2015 In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms. Online marketing isn’t synonymous with social media marketing. It also incorporates several other components, like email, pay-per-click advertising (PPC), and search engine optimization (SEO). The best online … Continue reading Why You Need to Utilize Multi-Channel Online Marketing →

Leverage These Holiday Learnings For 2015 Retail Marketing Success

Marketing Guide, Retail Marketing

What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis. Allan Haims on January 19, 2015 Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this holiday season – online and … Continue reading Leverage These Holiday Learnings For 2015 Retail Marketing Success →

The Triangle Multiplier for Your Business Growth

Marketing Guide

Dennis YuJanuary 16, 2015 Want to get ahead? No, I’m not talking about getting rich quick, losing weight, or something you’d hear in a breathless late-night infomercial.Rather, it’s how to deal with accelerating information overload and never-ending project lists. The paradox is that by increasing your knowledge, you increase your efficiency and impact. But the more … Continue reading The Triangle Multiplier for Your Business Growth →

82% Of Sites Use Responsive Web Design In 2015? Try 11.8%

Marketing Guide

Contributor Bryson Meunier suggests the percentage of sites you believe are adopting responsive design may be greatly exaggerated. Bryson Meunier on January 15, 2015 Depending upon who you ask, responsive web design is either used by 82% of webmasters or 11.8% of webmasters. Recently on Google+, the Google Webmaster team asked their followers to tell … Continue reading 82% Of Sites Use Responsive Web Design In 2015? Try 11.8% →

How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes

Marketing Guide

Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry. Martin Beck on January 15, 2015 Bloomua / Shutterstock.com As our sister site, Search Engine Land, reported today, Google has started displaying social media accounts other than Google+ in the knowledge graph box … Continue reading How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes →

What If Search Engines Could Help You Find Customers?

Marketing Guide, Search Engine Optimization

by Mark Hatch, January 15. 2015  Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated search strings to get a refined, usable result. So if search is that complicated, and results so mixed, why is there a search feature on every social media … Continue reading What If Search Engines Could Help You Find Customers? →

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