Category Archives: Financial Technology

How Fintech is Shaping the Future of Wealth Management

Daniel Lee — March 26, 2020 The wealth management industry can no longer ignore the rise of fintech. Investors have pumped more than $ 100 billion into the fintech market since 2010—including $ 6 billion in the first quarter of 2019. Those investments are going toward things like robo-advisors and investment apps that help Millennials … Continue reading How Fintech is Shaping the Future of Wealth Management

5 Financial Tech Companies to Look Out for in 2020

Micah Lally — March 26, 2020 If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it’s your bank’s mobile app or some sort of stock-monitoring software, you’re comfortable with the fact that finances and … Continue reading 5 Financial Tech Companies to Look Out for in 2020

Is There a Fight Brewing Between Fintech and Banks?

David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks?

Fintech Trends Paving the Way to the Future in Banking

Caterina Bassano — October 9, 2019 Follow @ktbassano Image by Rawpixel.com For businesses in the financial services industry, the disruption caused by technology-led changes has been non-stop. The scope of fintech has grown way beyond the basic functionalities of online banking, and now encompasses developments that extend to messaging technology for marketing financial services, 24/7 … Continue reading Fintech Trends Paving the Way to the Future in Banking

Finance Search Market Data Uncovers Hidden Outperformers

Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers

Fintech Startup Formula Part II: Content for Conversions

Ashley Poynter — February 12, 2019 Follow @acegrl — February 12, 2019 If you missed Part I, it laid the groundwork for successful content growth hacks for fintech startups. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue … Continue reading Fintech Startup Formula Part II: Content for Conversions

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Fred Ulrich — November 30, 2018 — November 30, 2018 For those of us who work in the payments industry, contactless payments and contactless cards have been something of a white whale for close to 20 years now. Always out there, just about to catch-on, if only… A brief history of contactless paymentsThere’s a history … Continue reading Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

Ashley Poynter — November 14, 2018 Follow @acegrl — November 14, 2018 Fintech companies have reached a tipping point and have pressed beyond the early stages of hype. According to the EY FinTech Adoption Index 2017, more than 20 markets are on the verge of mainstream adoption. The index notes that the adoption rate of … Continue reading Fintech Marketing Playbook: Maximizing Marketing ROI For Fintechs

4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground

Alan Rita — November 6, 2017 Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more worried about artificial intelligence than we are about a North Korean invasion. Even though the idea of an AI-controlled world is somewhat far-fetched for many of us, there’s a … Continue reading 4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground