Category Archives: Facebook

Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It

Jodie CookSeptember 15, 2015 Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to … Continue reading Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. Ginny Marvin on September 15, 2015 App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report … Continue reading App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution

Company’s pitch: “Be where your customers are already spending their time.” Greg Sterling on September 8, 2015 Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high … Continue reading Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution