Andrew OsegiAugust 31, 2015 The word “engagement” incites both pleasure and pain for many. It’s terribly over used in marketing vernacular, but when we see it realized, it can be fantastically rewarding. Nowhere is engagement more weighted than in social media, where performance is dictated by the engagement we earn, and increasingly, pay for. I’m … Continue reading 5 Tips for Boosting Facebook Page Engagement in 2015 and Beyond
WishpondAugust 31, 2015 There’s been a lot of (technical term here) “hullabaloo” in the online marketing world about Facebook’s waning influence. Type “Facebook Reach” or “Facebook Fans” into Google and you’re probably going to get something that looks a bit like this: Are Facebook likes useless? Is the era of success on Facebook over? Rather … Continue reading Why Facebook Likes Aren’t Useless
Apurva JogAugust 29, 2015 We are always looking for ways to make life simpler – whether it is appliances at home that can help you prepare a meal within minutes, or gadgets that can help you keep track of daily tasks and activities. You can look at content scheduling with the same perspective. Although there … Continue reading 5 Reasons To Schedule Your Facebook Posts
Personal Branding BlogAugust 28, 2015 With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page … Continue reading Attract Customers to Your Personal Brand with Facebook
Columnist Andrew Waber delves into new data on Facebook advertising activity in Europe and the Americas and discusses the key takeaways for marketers. Andrew Waber on August 19, 2015 at 10:40 am Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe and the Americas. While the … Continue reading Global Guide: Facebook Advertising In Europe And The Americas
Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July. Martin Beck on August 17, 2015 Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from Parse.ly — a … Continue reading For Major Publishers, Facebook Referral Traffic Passes Google Again
Jennifer BakerAugust 14, 2015 One of the most common questions about managing a business’ presence on Facebook is managing with duplicate profiles, accounts that were set-up incorrectly, or unclaimed pages. This article will address the difference between Facebook personal profiles and pages, unclaimed pages, and merging duplicate accounts. Personal Profiles vs. Pages A Facebook personal … Continue reading 3 Things You Need to Know About Facebook Pages
Amanda ClarkAugust 8, 2015 What happens when you post new content to your company Facebook page? Do you see it redirected five, ten, 20 times over, shared by user after user, spreading like wildfire across different newsfeeds? Or does your own company Facebook page feel an awful lot like a graveyard—posts that were all dead … Continue reading Why Do Facebook Users Share Content?
Carl SednaouiAugust 7, 2015 You can leverage the email addresses you already have to create profitable paid campaigns. In this post, we’ll share a few tips to create high-performing paid campaigns in Facebook.Everything you’re about to read has been proven by yours truly over the last few years. To get started, you’ll need access to … Continue reading Top Performing Facebook Ad Campaigns You Should Launch Today
Tracey WallaceAugust 7, 2015 There are more than 1.4 billion people on Facebook. That number alone is a good enough reason to put some marketing dollars toward advertising on the platform. Whether you are wanting to drive traffic to your site, increase your social following, gain some brand awareness or just increase the customer satisfaction … Continue reading Facebook Advertising: How to Drive Demand, Engagement and Loyalty
