by Azure Collier January 26, 2016 Follow @azurecollierJanuary 26, 2016 If you use Facebook to promote your business, you know it’s harder than ever to reach your fans with organic Facebook content, based on Facebook’s algorithm that determines what users see in their News Feed. In fact, it’s estimated that organic Facebook posts reach less … Continue reading 3 Tips to Get More Out of Your Next Facebook Ad
by Laura Donovan January 22, 2016 Follow @thewordproJanuary 22, 2016 Three weeks into the New Year and Facebook has announced another upgrade to its features (in addition to the new Sports Stadium and the new features added to Lead Ads). On January 21, they launched their new targeting tool, Audience Optimization. Audience Optimization will help … Continue reading Facebook’s New Audience Optimization Allows for Better Targeting
By Kristen Godel January 15th, 2016 Have you ever wondered … why do I keep getting served “X” Facebook ads? We all know it’s based on data collected by Facebook by different sources….but did you know that you can see, and remove some of the categories Facebook thinks you’d be interested in? Simply follow these steps: … Continue reading Why Do I get Served THOSE Facebook Ads?!
by Justin Wong January 13, 2016 Follow @CurvecommsJanuary 13, 2016 The Christmas season is one of the most competitive times for any type of online advertising. Every business, from mom and pop stores to big-box retailers will be fighting over the public’s attention on Facebook. Does that mean you shouldn’t advertise? No! A study from … Continue reading 4 Steps to Improve Your Facebook Ads
A limited test is underway to fulfill ad space on mobile publisher sites and move beyond brokering in-app ad inventory. Ginny Marvin on January 12, 2016 at 3:07 pm Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that … Continue reading Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
by Cent Muruganandam January 11, 2016 Follow @centmuruJanuary 11, 2016 Most brands would have noticed their organic Facebook reach has started to decline. This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. What is Organic Facebook Reach? “Organic reach refers … Continue reading 5 Ways to Grow Your Organic Facebook Reach [Infographic]
by Mike Bird December 28, 2015December 28, 2015 Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate Looking for … Continue reading Five Facebook Advertising Features You Haven’t Tried Yet
by Jaime Nacach December 26, 2015 Follow @bloominariDecember 26, 2015 Facebook is powerful, and you should use it to your advantage! For the right brand, it can be the ultimate resource. The audience is definitely there, and with the unique targeting options available, you can probably hone in on your audience. Read on for 10 … Continue reading 10 Less “Heard-of” Reasons You Should Advertise on Facebook
by John Waldron December 21, 2015December 21, 2015 Hello and welcome again to the next installment in our December series all about promotional Facebook videos. Last week we took a look at some Facebook targeting hacks that will help get your videos seen by as many relevant people as possible. This week, we’re going to … Continue reading Promotional Facebook Videos: The Good, The Bad and The Indifferent
by John Waldron December 8, 2015December 8, 2015 So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad … Continue reading 5 Facebook Targeting Hacks To Find Your Audience
