Eric GrovesJuly 13, 2015 In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business. … Continue reading Mastering Word-of-Mouth, Step 2: Spread Your Word
Mike RyanJuly 13, 2015 In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into that assumption, however, can find themselves facing poorly performing marketing campaigns and disappointingly low returns on their investment. The fact is, … Continue reading 4 Reasons To Choose Direct Mail Marketing Over Email Marketing
Gyles SewardJuly 11, 2015 Email lists are so important to marketing that achieving a large one may make you want to rush straight out and buy a list. Unfortunately the simple truth is that there really are no good ones for sail. Purchasing data is super risky, can damage your reputation and waste your budgets. … Continue reading 6 Simple Tips to Increase Email Signups
As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips. Andrew King on July 10, 2015 It’s common knowledge these days that emails you send could be opened anywhere and … Continue reading How To Stay Relevant When Your Email Subscribers Are Always On The Move
Keith ReinhardtJuly 9, 2015 The most important thing you need to know about the Secret Email War is that roughly 60% of all email is spam. That’s a surprisingly high number, because 60% of your inbox isn’t spam (even though you complain about spam all the time, don’t you?). The reason that you aren’t actually … Continue reading The Secret Email War All Around Us And What It Means To You
Ryan PinkhamJuly 8, 2015 How many of the people who visit your website or come into your store on a daily basis actually end up joining your email list? What if you could double, triple, or even quadruple that number? What would that mean for your business? Generating those types of list growth results may … Continue reading The Ultimate Guide to Growing a Massive Email List
Jonathan YefetJuly 8, 2015 Email marketing is not dead, and we promise you that it won’t be dying anytime soon. In fact, consumers love receiving email marketing messages – we’re not just saying that – it’s been proven… A new study by the folks at Return Path looked into data frequency and optimization. It took … Continue reading Return Path Study Reveals Recipient Patience for Email
VerticalResponseJuly 7, 2015 When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.” This very common digital illness occurs when small business owners send every email to every single contact on their list. Common symptoms include low open rates, poor conversions, and confusion … Continue reading 6 Ways to Segment Your Email List to Improve Your Success
Justin WilsonJuly 7, 2015 Almost every week there seems to be a new way of communicating with your audience: the internet has made marketing as exciting and fast-moving now as it has ever been. But there is one tool that has been the most popular for a number of years: people may call retro, but … Continue reading The Anatomy of a Perfect Email Campaign
Jess HallJuly 6, 2015 If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that? Email marketing can be a great way to bring in new leads, but … Continue reading B2B Email Marketing Tips: Email Messaging that Works!
