Denise ChanJuly 16, 2015 Here’s a test we can help you pass: email responsiveness. It’s no longer a bonus question – the answer to “Should we ensure our design renders across all devices?” is always a resounding “yes.” Consumers are always on the go, with mobile email engagement surpassing that of the computer. 66% of … Continue reading Your 3 Step Cheat Sheet To Passing Email Responsiveness
Category Archives: Email Marketing
Optimization Ideas for Email Marketing: Open Rates
Joe RosenthalJuly 16, 2015 The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message … Continue reading Optimization Ideas for Email Marketing: Open Rates
6 Signs Your Email Marketing Needs Help
Ben SmithJuly 14, 2015 Email is planet Earth’s preferred communications channel. And if it isn’t a primary focus of your marketing program, it should be: email produces the highest ROI of any other channel out there. But how do you know if you’re getting the most out of email marketing? There’s a few signs to … Continue reading 6 Signs Your Email Marketing Needs Help
Top 7 Email Marketing Tips
Jen Phillips AprilJuly 14, 2015 email marketing is still alive and well A recent Roper Poll uncovered some interesting information in a recent poll completed with the Custom Content Council. According to the poll results, over three-quarters of respondents said they “understand the company is selling something, but that’s fine as long as the information … Continue reading Top 7 Email Marketing Tips
Is Email Marketing Outdated for Channel Partners?
Olivier ChoronJuly 14, 2015 The short answer to this is… it depends! Cue large groan! But on what exactly? Well on your own personal approach to email marketing for channel partners for a start. Just like everything, it is your email strategy and activities that need to be updated and revamped and given a new … Continue reading Is Email Marketing Outdated for Channel Partners?
Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Matt AmbroseJuly 14, 2015 Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter … Continue reading Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead
Grow An Online Mailing List That Works For You
Shane BarkerJuly 14, 2015 If you’re a blogger or online business owner, then you must have heard that building an online mailing list is the key to success in growing your web traffic. Despite popular belief, email marketing hasn’t become washed up with the evolution of social media. There’s a whopping 2.9 billion email accounts, which means … Continue reading Grow An Online Mailing List That Works For You
What’s the Difference Between a Subscriber and a Customer?
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
Cutting Edge Email Design
Mike ParryJuly 13, 2015 I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on … Continue reading Cutting Edge Email Design
Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
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