Bryan GudmundsonJuly 6, 2015 Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching … Continue reading Email Remarketing Along the Conversion Funnel
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. Eric Dezendorf on July 6, 2015 If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire … Continue reading Getting Started With Email Testing
Heather R. MorganJuly 6, 2015 How much time do you spend thinking about following up with your sales prospects? Do you take the time to create thoughtful and unique responses to reach back out to your prospects, or do you just mindlessly send them canned garbage? Most follow up emails are awful, and belong in … Continue reading 4 Tips To Writing Cold Emails That Get Replies
John W HayesJuly 5, 2015 People don’t remember subscribing to your email list: This is why you’ve got to ensure your email campaigns remain relevant, engaging and timely. To your subscribers, everything else is spam, and you don’t want your subscribers to think you are a spammer. People like to report emails as spam when … Continue reading Eight Things You Forget When You Work In Email Marketing
Ben T. Smith, IVJuly 3, 2015 There’s a lot you need to do to have an effective email marketing program. We just covered the types of emails you should be constantly sending out. You also need to be engaging with your subscriber list. Oh, and the better you curate your list, the better you’ll be able … Continue reading 6 Tips For Growing Your Email List
Nance RosenJuly 3, 2015 Your winning in business cannot depend on others taking a lot of time to understand you and what you mean. If you have had a cover letter and resume simply go into the email trash bin of an HR department, without your receiving even an acknowledgment of your existence, you know … Continue reading 3 Wordplay Tricks For Winning Big Deals
Paula ChiocchiJuly 1, 2015 As any experienced marketer will tell you, without a well-written subject line, your email campaign will simply not succeed. Because I’m frequently asked for tips on this topic, I’ve outlined my top strategies for crafting effective email subject lines below: Make them your first order of business: A subject line is … Continue reading 6 Top Tips for Effective Email Subject Lines
Miranda PaquetJune 30, 2015 You work hard on your emails. You put in the time to share something you think your audience will enjoy, and it’s frustrating that less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You shouldn’t expect … Continue reading Can Resending an Email Improve Your Open Rates?
Seamas EganJune 30, 2015 Rock band U2, known for its mega-hits such as “Beautiful Day” and “With or Without You,” is currently touring all over the world (yet again) with its Innocence and Experience tour. The Irish group has won more than 20 Grammys over the years and doesn’t show any signs of slowing down. … Continue reading How ‘U2′ Can Give Your Email Marketing Campaign Rock Star Status
Matt BagliaJune 30, 2015 Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing methods encourage brands to send out valuable information and exclusive offers. On the surface, they appear extremely similar, but if you dig deeper, you’ll realize the benefits to each method. While email … Continue reading Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]
