Category Archives: Email Marketing

‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices

Olivier ChoronJanuary 29, 2015 Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email campaigns. To perform A/B split testing, you must: 1) Assess engagement levels … Continue reading ‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices →

What to Test With PPC, Landing Pages, and Email Marketing

Ad Campaigns, Email Marketing

Tommy LandryJanuary 28, 2015 We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and … Continue reading What to Test With PPC, Landing Pages, and Email Marketing →

What We Learned About Email Marketing From The #BlizzardOf2015

Email Marketing

Katherine BoyarskyJanuary 28, 2015 #Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So, what can we learn, as marketers, from an event like this? Monopolize On Up-To-The-Minute EventsWe all saw timely emails with subject lines like “Snowed in? Here’s a free “sparknotes” … Continue reading What We Learned About Email Marketing From The #BlizzardOf2015 →

Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention

Email Marketing

Two-thirds of email being read (or not) on smartphones and tablets. Greg Sterling on January 28, 2015 According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones … Continue reading Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention →

How To Write Better Affiliate Marketing Content

Email Marketing

Michelle BizzellJanuary 28, 2015 Maybe you are just dipping your toe in, or maybe you’re in the deep end. Either way, you’ve found yourself in the affiliate marketing pool. Now you want to take it to the next level. Your content is good, but you know it can be great. Where do you start? A … Continue reading How To Write Better Affiliate Marketing Content →

10 Mistakes To Avoid When You Start A New Job

Email Marketing

Lauren RileyJanuary 28, 2015 When you start a new job, you’ll be feeling a mixture of emotions from excitement to nervousness, and you’ll be desperate to make a good first impression. In your first few days in your new job, you’ll be wanting to prove yourself, as well as getting to know all of your … Continue reading 10 Mistakes To Avoid When You Start A New Job →

The 20 Subject Lines That Will Get Your Emails Opened

Email Marketing

Sabel HarrisJanuary 27, 2015 Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click. Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the … Continue reading The 20 Subject Lines That Will Get Your Emails Opened →

11 Tips to Help Increase Your Start-Up Job Prospects

Email Marketing, Leads Generation

James AldermanJanuary 26, 2015 Working for a start-up is slightly different than working within a corporate environment. For those inside the start-up hub this may seem obvious but for those wanting to dive-in it is important that you try to understand that your tasks will not be limited to any one thing, things change quickly … Continue reading 11 Tips to Help Increase Your Start-Up Job Prospects →

America Leads The Way On Email Marketing

Email Marketing

Graham JonesJanuary 26, 2015 American companies are using email marketing techniques much more effectively than companies in Europe. According to a Mailjet study of brands in American and Europe, there were several areas in which firms based in the USA were ahead of their European counterparts. The study found, for instance, that nine out of … Continue reading America Leads The Way On Email Marketing →

How To Send Better Email Receipts

Email Marketing, Marketing Strategy

Jimmy DalyJanuary 24, 2015 “A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of … Continue reading How To Send Better Email Receipts →