Steve Hamm — June 1, 2017 Follow @maasprosrdu— June 1, 2017 If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in … Continue reading Automated Marketing and CRM Starts with Company Branded Emails
Category Archives: Email Marketing Tools
Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)
Brian Marsh — May 31, 2017 Follow @brianleemarsh— May 31, 2017 There aren’t a lot of people saying this, but direct mail marketing is dead. Actually… Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing … Continue reading Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)
How Do You Effectively Connect With App Users Via Email?
Patrick Sanders — May 31, 2017 — May 31, 2017 Admittedly, we’re biased toward mobile engagement, but we realize that the ideal marketing strategy makes the most of every available messaging channel. For many companies, email remains one of their most important touchpoints with customers and we’re always getting asked how marketers can use email … Continue reading How Do You Effectively Connect With App Users Via Email?
Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign
Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign
What Should You Look For In An Email Service Provider (ESP)?
Emma Weir — April 20, 2017 — April 20, 2017 With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, marketers can feel slightly … Continue reading What Should You Look For In An Email Service Provider (ESP)?
3 Data Sources for Advanced Behavioural Emails
Nicola Faulkner — April 10, 2017 — April 10, 2017 Behavioural targeting is where you target individuals with relevant and timely messages based on their behaviour with your business. It sounds simple, but what data can you use to develop your email marketing strategy and send emails your customers will be interested in? We’re all … Continue reading 3 Data Sources for Advanced Behavioural Emails
April Fools’ Email Inspirations To Laugh It Off!
Kevin George — March 10, 2017 Follow @imkevin_monk — March 10, 2017 When was the last time you had a good laugh? It’s been said and noted by great brains throughout history that ‘humor’ keeps the brain healthy and human relationships intact. As Sydney J. Harris once said, “Never take life seriously. Nobody gets … Continue reading April Fools’ Email Inspirations To Laugh It Off!
Whitelists vs. blacklists for programmatic media
Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers. Kevin Lee on March 3, 2017 Is your strategy whitelist, blacklist or no-list? Unfortunately, programmatic display can be quite complex regardless of which DSP (demand-side platform) you … Continue reading Whitelists vs. blacklists for programmatic media
The New ESP — From Email To ‘Everychannel’ Service Provider
The New ESP — From Email To ‘Everychannel’ Service Provider by Jess Nelson, March 3, 2017 The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group’s annual ESP Buyer’s Guide released Thursday. An ESP, or email service provider, has traditionally been a company that offers email-specific marketing … Continue reading The New ESP — From Email To ‘Everychannel’ Service Provider
The Email Edge: Does The Gmail Study Have The Stuff?
The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
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