Susan Tucker — September 16, 2017 Follow @getsusanmktg — September 16, 2017 Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email … Continue reading Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs
Category Archives: Email Marketing Tools
An email marketer’s top-level guide to DMARC, your best anti-phishing tool
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Scott Heimes on September 8, 2017 In the world of email marketing, there are two types of professionals: those who concern themselves with … Continue reading An email marketer’s top-level guide to DMARC, your best anti-phishing tool
How to Create an Effective Email Marketing Campaign [Infographic]
VerticalResponse — August 21, 2017 Follow @VR4SmallBiz — August 21, 2017 You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in … Continue reading How to Create an Effective Email Marketing Campaign [Infographic]
Use Email Marketing to Build Your Online Brand Influence
Personal Branding Blog — August 18, 2017 — August 18, 2017 Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for … Continue reading Use Email Marketing to Build Your Online Brand Influence
Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most
5 Things You Need to Look for in an Email Service Provider
Rustin Nethercott — August 16, 2017 — August 16, 2017 You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service … Continue reading 5 Things You Need to Look for in an Email Service Provider
5 Reasons Why Finding the Best Time to Send Email Campaigns Matters
Lewis Stowe — August 2, 2017 — August 2, 2017 Getting better results from outbound sales is what we have been about since we started as a company. We are always looking for new ways to optimize our campaigns and help our customers achieve awesome results, so it should come as no surprise that we … Continue reading 5 Reasons Why Finding the Best Time to Send Email Campaigns Matters
Referral Email Marketing – The Smart Way to Widen Your Customer Base
Kevin George — June 22, 2017 Follow @imkevin_monk — June 22, 2017 Do you get immensely happy with a certain product or service and immediately want to tell your friend about it? Well, the brand that you recommend is at gains here, as it gets a loyal customer as well as a new potential customer. … Continue reading Referral Email Marketing – The Smart Way to Widen Your Customer Base
Mailshake vs. Ninja Outreach vs. Quickmail: Which Email Outreach Tool is Better?
Anthony Carranza — June 18, 2017 Follow @anthonycarranza— June 18, 2017 For some marketers and business owners, a carefully planned along with an executed email outreach campaign is the next best thing since sliced bread. Not only can outreach campaigns help companies skyrocket their sales to new heights, but they can even get more traffic. … Continue reading Mailshake vs. Ninja Outreach vs. Quickmail: Which Email Outreach Tool is Better?
Independence Day Email Template Ideas to Fuel Sales this Fourth
Kevin George — June 12, 2017 Follow @imkevin_monk— June 12, 2017 Independence Day, the 4th of July is just a month away. Not only is this one of the most anticipated holidays for all Americans, it is also a great time for marketers to show off their products, services, sales and offers in their compelling … Continue reading Independence Day Email Template Ideas to Fuel Sales this Fourth
Random Posts on Email Marketing Tools
Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
4 Key Dangers of Being In Complete Control Of Your Own Web Presence
7 Reasons Why You Need to Take Your Facebook Page Seriously
Building Trust and Credibility for Your Business: Tips to Avoid Mistakes
5 Proven Strategies To Attract Qualified Leads
With Social Care, No Response is the Worst Response
U.S. credit scores suffer largest 2-year drop since Great Recession
Social Media Marketing for IT Consultants: Take the Un-Boring Angle
How IBM, Dell, and Cisco helped China with the surveillance and detention of thousands
