Andrew Schulkind — February 16, 2017 — February 16, 2017 Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now? … Continue reading Better Built Than Bought – How to Build Your Email Marketing List
Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017 In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content
Kevin George — February 13, 2017 Follow @imkevin_monk— February 13, 2017 In a place far far far away, there was an email marketer charting out his marketing strategy. He identified his target audience, chartered his lead generating process, prepared incentives and set up his marketing and automation email processes. His emails have been freshly off … Continue reading Avoid the (Spam) Trap! Things to Look at in Email Design and Coding
Grant Thomas — February 10, 2017 Follow @gsthomas22— February 10, 2017 Driving traffic to your website is a key part of growing your business. You must get people to your site to see what products or services you offer in order to have the opportunity of a sale. However, this is just one piece of … Continue reading How to Increase Traffic Conversion with Email Capture (Plus 5 Hidden Benefits of Building your Email List)
Heather R. Morgan — February 2, 2017 Follow @HeatherReyhan— February 2, 2017 Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most important aspect of a cold email is figuring out how to instantly … Continue reading 7 Things That Influence Every Sales Email Strategy
Seth Waltemyer — January 31, 2017 — January 31, 2017 When you need to design an email campaign, what’s your first step? Answering that question will be a little different for every designer or company, and it depends on the size of your team, your resources, and what you’re looking to accomplish. An organization with … Continue reading Email Design Tips: How to Get Started with Email Templates
Nicola Faulkner — January 27, 2017 — January 27, 2017 Animated GIFs are a great way to inject some fun into your emails and grab the readers attention. To get your creative juices flowing, here are my top five animated GIFs received on email over the Christmas and New Year period. The key is to … Continue reading 5 Simple Animated GIFs for Email Inspiration
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares 7 ways to give your email marketing a boost. Chad White on January 24, 2017 Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that … Continue reading 7 easy wins to add to your email marketing to-do list
Kevin George — January 6, 2017 Follow @imkevin_monk— January 6, 2017 Have you ever lavished cardamom on your cookies to give it a feel of exoticism? It tastes amazing, doesn’t it? Cinemagraphs are the cardamom if emails are cookies. They make the emails look great and enhance subscriber engagement. Introduced by Kevin Burg and Jamie … Continue reading Cinemagraph GIF – Glam Up Your Email Campaign
John Hodge — January 3, 2017 Follow @johnahodge— January 3, 2017 Last week I got a lot of questions about the blog post I wrote about email marketing metrics, most of them were centered around the meaning of metrics so I’ll discuss several of them today. I’m going to focus on HubSpot metrics in this … Continue reading Email Marketing Metrics: An Ultimate Guide to Inbox Placement
