Ruthie AbrahamSeptember 11, 2015 We’ve been noticing a trend recently. A lot of our clients sell what we like to call “traditional” products–the kind of products that built America, we like to say. We’re talking manufactured goods, equipment, machinery–items that you can touch and feel and understand the purpose of by sight. Some of our … Continue reading Why “Digital Marketing” Isn’t as High-Tech as You Think
Jonathan BrightSeptember 10, 2015 After a testing adolescence of soul-searching, digital marketing has grown up, and this has opened a, gap in which to develop a competitive edge. A recent survey – ‘Four Advantages of a Planned Approach to Digital Maturity’ – by US digital giant Adobe suggests the digital brands that are making waves … Continue reading Is My Brand Digitally Mature?
Jeremy TaylorSeptember 7, 2015 There are numerous choices involved in prioritising your service offerings. You could focus on services that offer higher profit margins, or services that are appear to have a sudden boom in popularity. Equally, you might want to focus on essential services like web design, email marketing or SEO, which are always … Continue reading How Should Digital Marketing Agencies Prioritize Their Services?
As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy. Adam Weiss on September 4, 2015 As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy … Continue reading Capitalizing On The Digital Trail To The Offline Purchase
Angela Hausman, PhDSeptember 4, 2015 It’s easy to find yourself falling behind — failing to achieve as much as you expected each day. Plus, digital marketing is getting harder and more time-consuming. Organizing digital marketing is the key to getting everything done without driving yourself crazy or working until 3 am every day. Like you, … Continue reading 3 Tips for Organizing Digital Marketing
Karen EllisSeptember 3, 2015 Let’s go on a journey back in time. Not far back, but far enough to when digital technology was fresh and new; added fun and functionality to our lives; and for the most part held visions of something exciting with endless possibilities – A time when concerns about invasion of privacy … Continue reading When Digital Technology Was Fresh
Tara CoomansSeptember 2, 2015 Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it’s easy to think the results are just as accessible.But the truth is, simply BEING on social media isn’t a strategy anymore (if it ever was enough).The digital world has brought us … Continue reading What IS Digital Marketing Strategy?
Anna RodriguezAugust 31, 2015 With the potential of digital marketing becoming increasingly evident to all businesses, companies are allotting more of their budget to establish their ground in the digital sphere. However, keep in mind that no matter how much a brand invests in its digital marketing scheme, the company’s objectives won’t be met without … Continue reading Crafting A Digital Marketing Strategy For Your Audience
Joao RomaoAugust 31, 2015 Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market … Continue reading Why Isn’t Spotify Part Of Your Digital Marketing Strategy?
Jem WeaselAugust 28, 2015 Blogs, social media, boutique websites, online ads, emails and more. But why does digital marketing matter so much? The fact is consumers are turning ever more to the online marketplace. Here are four reasons it’s vital to digitally market your small business. Keep Searching When it comes to making decisions for … Continue reading Why Does Digital Marketing Matter?
