Sean HerlihyAugust 27, 2015 There is a video that asks what you would do with $ 86,400 each day if, at the end of each day, you had to give back what you didn’t use. Most people would want to spend as much money as possible each and every day so they didn’t lose it. By … Continue reading Digital Marketing and Customer Interaction
Martin SchneckAugust 27, 2015 We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth. But it takes time to research and understand other methods … Continue reading How to Pay for Digital Advertising: The Pros and Cons [Infographic]
Erin SaginAugust 21, 2015 #1: You Include a Call to Action in Your Online Dating Profile I’ll bet you $ 20 that the man who designed this shirt is a marketer…and he’s probably wearing this shirt in his Tinder profile picture. #2: Your Mom Tells People You “Do PCP” for a Living I’m not even … Continue reading 18 Signs You Are A Digital Marketer
Angela Hausman, PhDAugust 19, 2015 It may be hard to believe with much of the country still sweltering in the 90’s, but the dog days of summer are near. A cursory glance at your Facebook feed confirms this as summer vacation photos give way to first day of school pics of shiny faces wearing their … Continue reading Summer’s Ending: Is Your Digital Marketing Ready?
Randall BeardAugust 18, 2015 Digital ad spend is increasing. Digital ad formats are proliferating. Digital technology is enabling automated and highly targeted audience buying. Digital audience measurement is finally comparable to TV. Digital ROIs are proven. As digital continues its inexorable rise, it’s an increasingly common question from clients: “Should I move to an all … Continue reading Ten Key Questions for Every CMO to Ask—and Answer—Before Going All Digital
Jason KirkAugust 16, 2015 For a long time now, there has been talk about TV dollars moving to digital, especially digital video. YouTube’s growth in its first 10 years has been monumental, and with the more recent addition of online giants such as Facebook and Twitter to the digital video landscape, we are seeing a … Continue reading Get Your Mindset Right: Why Digital Advertising Needs To Rethink Contextual Targeting
Blake HarrisAugust 14, 2015 (August 14, 2015), we took a closer look at Adweek’s 9 Interesting and Fun Digital Marketing Stats, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #5-9: [In case you missed Part 1, the article can be found here.] 5. Imgur has more … Continue reading Let’s Examine 9 New Digital Marketing Stats (Part 2 of 2)
Jeff WeisbeinAugust 5, 2015 I’ve been in the digital publishing space now for more than 10 years and one thing is absolutely clear: the state of the digital publishing is evolving. Now more than ever publishers need to experiment with new tools and ideas if they plan on remaining relevant. It isn’t enough to have … Continue reading 4 Major Challenges the Digital Publishing Industry Is Facing
Blake HarrisAugust 5, 2015 (August 06, 2015), we talked about a recent report that named Adobe the current leader of digital marketing platforms. But, even though Adobe was at the top of the list, the report also listed six competitors with a strong position in this space (and who, together, a counted for 75% of … Continue reading Digital Marketing Platforms (A Comparison)
Eric HammisAugust 4, 2015 Digital Marketing has a million components. In fact, there’s so many that you’ll probably never use every little trick and strategy that is made available. Thankfully you don’t have to use them all to create a successful digital marketing plan. But there are certain strategies that are vital to an online … Continue reading Are You Using This Little Trick In Your Digital Marketing Plan?
