Annie BustosOctober 3, 2015 Surely no one knows your customers like you do? They’re your customers after all. However, once upon a time, before they gave money for what you are selling, before they became Facebook fans and subscribed to your newsletters, they were mere strangers. Once they were part of a target customer base … Continue reading Why Your Digital Marketing Strategy Needs an Outside Perspective
Category Archives: Digital Marketing
5 Things Your Digital Agency Should Tell You
Jennifer NeeleySeptember 26, 2015 You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But before you rest all your hopes on the agency for a … Continue reading 5 Things Your Digital Agency Should Tell You
3 Things All Great Digital Marketers Know
Bonnie HarrisSeptember 25, 2015 Online promotion and customer activity tracking have changed the face of marketing forever, that’s a given. As a result of this I’m seeing some disturbing trends in digital marketing including a strong bias against elements of marketing that have always packed a powerful punch. Every day there’s a new digital “expert” … Continue reading 3 Things All Great Digital Marketers Know
Digital Publishing for the 21st Century
Ashley Taylor AndersonSeptember 24, 2015 When’s the last time you read a print newspaper or magazine? If you’re anything like me, print publications are an occasional indulgence rather than a regular habit. The only time I read print magazines is at the doctor’s office; the only time I ever read a print newspaper is when I … Continue reading Digital Publishing for the 21st Century
Digital Marketing Trends That Have Emerged Over 2015
Anoop GuptaSeptember 22, 2015 Whilst 2015 is far from over, the last nine months have seen a number of digital marketing trends emerge and others from years past prevail. With the end of the year only a few months away, we felt that now was the best time to take a look at some of … Continue reading Digital Marketing Trends That Have Emerged Over 2015
How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising
Lynn TornabeneSeptember 21, 2015 In the U.S., programmatic ad spending topped $ 10 billion in 2014 and is set to double by 2016. While the first wave of adoption was all about big national brands, the benefits for local small and medium businesses (SMB) are perhaps even more compelling. What local business wouldn’t like to build their … Continue reading How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising
Our 4 Biggest Digital Marketing Objectives For 2016
Bob HutchinsSeptember 19, 2015 2016 is just around the corner, which has us thinking about our top priorities in the digital space (for both ourselves and our clients). While we won’t go as far as to say these are our predictions for 2016, these are areas we currently envision ourselves honing in on next year… … Continue reading Our 4 Biggest Digital Marketing Objectives For 2016
How Should You Position Your Digital Marketing Agency?
Jeremy TaylorSeptember 19, 2015 In an overcrowded industry, it can be difficult to figure out what separates one agency from another. Many agencies make the same claims and use similar buzz words , so that, in spite of many wildly creative websites — there isn’t a great deal of differentiation on show. So, how should … Continue reading How Should You Position Your Digital Marketing Agency?
Will Your 2016 Digital Marketing Plan Knock It Out Of The Park?
Liz PapagniSeptember 17, 2015 Our Expert Tips in Content, Social Media & Optimization Will Help You Make It Happen Most of us are up to our ears (and elbows) in 2016 marketing planning. We’re pouring over year-to-date business results and brainstorming new tactics for SEO, conversions, social media – the list goes on and on. … Continue reading Will Your 2016 Digital Marketing Plan Knock It Out Of The Park?
3 Things About Digital Marketing Your Boss Wants To Know
Dan WestmorelandSeptember 12, 2015 Marketing is a profession that is mired in confusion, buzzwords, and complexity. It can be hard to know where to start your day as a marketer, what goals to set and ultimately what your purpose in life is (especially if you work for a brand). I’ve always found that in situations … Continue reading 3 Things About Digital Marketing Your Boss Wants To Know
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