Content marketing is a powerful marketing tool that companies are using to attract prospects and generate leads online. But in spite of its growing popularity, producing enough quality content remains an ongoing challenge for marketers and business owners alike. Marketers are well aware that their websites need a steady influx of fresh, quality content to … Continue reading 8 Ideas to Jumpstart Your Content Creation
Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless … Continue reading The 5 Best Things About B2B Content Marketing
Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly. Ric Dragon on September 10, 2014 Many bloggers and community managers have known for years that planning out content in advance with a calendar can help guide what otherwise might be an ad-hoc flailing about. For … Continue reading Managing The Flow Of Content In Social Media
Cooking by Zanthia When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the … Continue reading Feeding Your Audience The Real Thing: Nutritious Content
You’be got the budget, you’ve got the plan – but is your content plan built to last? Keys to developing sustainable content strategies was front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World today. Tellingly, two primary themes emerged from the discussion – … Continue reading Sustainable Content Strategies – Measurement & Promotion Required
In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found by potential customers. … Continue reading 10 Awesome Content Marketing Tips For Small Business
by Laurie Sullivan, September 9, 2014, 11:22 AM Brand marketers spend thousands of dollars developing content, but they don’t know for certain whether it will drive conversions. Content marketing isn’t new, but it’s changing the face of marketing. One company believes it has found the formula to determine the success of content before it is … Continue reading How To Forecast Content Performance
As a writer, I get the appeal of winging it. There’s nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve … Continue reading 5 Things to Consider When Creating a Content Calendar
As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might … Continue reading 20 Amazing Examples Of Brand Content Marketing Hubs
Highlights of this article: Importance of Building a Content Blueprint Stakeholders in the Content Blueprint Definition of PR Role of PR in the Content Blueprint Three Recommendations for PR The Content Blueprint I was recently working with a client to help them build a content blueprint for their Revenue Marketing practice. The blueprint entailed identifying … Continue reading Role of PR in Building and Executing a Content Blueprint
