Marketers need to begin looking at data differently. I can’t say it loud enough. For many retailers, marketers, and buyers, there is a huge missed opportunity in mobile apps — not with cross-device attribution or location-based tracking and targeting with beacons, but in terms of search data in the app showing unmet demand. This was … Continue reading Search Data In Mobile Apps Shows Unmet Demand
Category Archives: Content Marketing
Why Consumer Psychology Matters In Content Marketing
You’ve probably seen pop-up banners that say, “Congratulations! You are visitor #1,000,000! Click to claim your prize!” back in the early 2000s. Neil Patel of Quicksprout said that shady online marketing tactics like this worked then — businesses got the clicks and website visits they wanted because consumers didn’t know any better. Today, spammy marketing like … Continue reading Why Consumer Psychology Matters In Content Marketing
My 4-Step Process to Marketing Research for Content Creation
If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want … Continue reading My 4-Step Process to Marketing Research for Content Creation
Is the Art of Writing Dying?
I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow it further. I either was too young and foolish or I didn’t believe her. Maybe both. For a long time that promise and purpose lay … Continue reading Is the Art of Writing Dying?
The Who, What, Where, When and Why of Excellent Blog Writing
First year journalism students learn about the five Ws (Who, What, Where, When and Why). Although you may have no intention of becoming a professional journalist, if you’re going to write articles for your blog, then using the Five Ws is a smart habit to get into. The last thing you want a reader to … Continue reading The Who, What, Where, When and Why of Excellent Blog Writing
Mistakes Your Content is Making
When using content marketing, you often get caught up in trying to sell your product without utilizing some of the actual benefits article marketing has to offer. Obviously with article marketing, you rely on your content to make an important selling point, but is your content making major mistakes that are costing your potential customers? … Continue reading Mistakes Your Content is Making
Optimizing Content Marketing
Optimizing content marketing isn’t easy, but it’s REALLY important! After all, you spend a lot of time crafting content and you want it to produce a sizable return — over time. How do you optimize content marketing? Not such an easy question to answer. To find out how businesses optimize content marketing, Software Advice, a … Continue reading Optimizing Content Marketing
Content Creation: A Marketer’s Double-Edged Sword
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress. Content creation is just as confusing. While marketers … Continue reading Content Creation: A Marketer’s Double-Edged Sword
How to Make Buyers Heroes: Mentoring Through Content Marketing
“Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What often gets overlooked, though, is how heroic you actually have to … Continue reading How to Make Buyers Heroes: Mentoring Through Content Marketing
Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions
If you are “content” with great content, Please reconsider So you won’t repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the … Continue reading Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions
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