Data is a critical part of any effective sales and marketing strategy. GreenRope helps you organize, track, and utilize your data to help grow your business and provide the best customer experience to all of your leads and clients. However, data is only useful to you once all the information you have collected is organized properly. … Continue reading Before the Import: How to Organize Your Data
I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them. Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what … Continue reading 12 Infographic Tips to Rock Your Content Marketing Strategy
And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At
“I’ve got a great team in place, and I know we can rock this content marketing thing … if only we had someone to set us on the right track.” It’s like having an NFL team full of top draft picks and a Hall-of-Fame bound coach … but no playbook. Enter the content marketing strategist. … Continue reading How to Work With a Content Marketing Strategist
Image source If you are marketing a product or building a brand, the internet is arguably the best tool at your disposal. It has the potential to introduce your ideas to thousands or even millions of viewers a day. In order to get those numbers, however, you need high quality, attention-getting content. While it can … Continue reading 9 Ways To Create Great Content
Let’s face it — very few products actually sell themselves. The majority of products on the market just aren’t as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, … Continue reading From Dull to Engaging: How to Build Shareable Content Around Less-Than-Exciting Subjects
Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of … Continue reading Types of Shareable Content (And How to Earn Links With Them)
Ask 10 different marketers what engagement means and you’ll get 10 different answers. Furthermore, the word engagement gets used loosely in the content marketing world, which only adds to the confusion. When engagement is backed by a specific goal and is aimed at a niche audience, that’s when the relevancy kicks in and content clicks with … Continue reading Jay Baer: Usefulness Key With Content Marketing
Content marketing is quite clearly a red-hot topic in the world of marketing – it seems like we’ve had nonstop conversation about it for at least two years. And despite all that talk, there still seems to be a lot of confusion over what is and what isn’t content marketing. Some people favor a very … Continue reading Content Marketing: 10 Things I’m Adamant About
