Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong
Category Archives: Content Marketing
8 Steps to Fill Your Fall Content Calendar
As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season sets in. When it comes to your marketing content, there are simple steps you can take now to drive results in the fall and set … Continue reading 8 Steps to Fill Your Fall Content Calendar
Top 50 Blogs About Blogging [Slideshare]
When you think of blogs on the internet, you very well might be thinking of all the different blogs that blog about blogging. That was a mouthful… wasn’t it? While it might seem funny that there are so many blogs about blogging, it’s simply become a whole industry in itself. The truth is that new … Continue reading Top 50 Blogs About Blogging [Slideshare]
Is Blogging the Best Medium?
Writing is one of the most important aspects of my life. It’s my job, my hobby and my outlet. It keeps me grounded, but at the same time, lets me fly. I feel dedicated, passionate and inspired when I write. Is blogging the best medium? I believe so. Here’s why. Blogging is anything you want … Continue reading Is Blogging the Best Medium?
4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand. Content Marketing is less focused on the product, respectively the business, services, etc. that … Continue reading 4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
Top Content Marketing Mistakes Holding You Back
2014 may not be over yet but we’ve already seen our fair share of content marketing success stories: Uber barreled onto the scene reinventing the way in which we hail cabs and blog with hyper-local entries; the White House launched an interactive photo gallery (boasting over 150 behind-the-scenes images); and British Airways demonstrated the power … Continue reading Top Content Marketing Mistakes Holding You Back
Your Content Marketing Quarterback
Last Sunday, surrounded my purple-clad family, I was watching the Ravens season opener when something clicked. The sportscaster said something that made me yell, “football is just like content marketing!” I needed to leave five minutes ago in order to avoid getting caught in the “game’s over” traffic in Baltimore on my way back to … Continue reading Your Content Marketing Quarterback
How To Write High Quality Articles With These 5 Time-Saving Tools
Writing an article that is of a high quality requires more than just structuring an outline and entertaining the reader. It is in many ways a creative art based on the use of online marketing tools that help us gather and organize the information to be contained in the article. This gives the article validity … Continue reading How To Write High Quality Articles With These 5 Time-Saving Tools
Where To Put Your Content To Ensure People Will See It
You took the time to design a blog and start writing articles. Hopefully you try to post as consistently as you can and you may have even seen an increase in your total blog visits overtime. But are you doing enough to make sure your content is being found? Let’s review a few tips that … Continue reading Where To Put Your Content To Ensure People Will See It
Does Content Marketing Really Have a Confidence Problem?
You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. What’s going on here? Low confidence in … Continue reading Does Content Marketing Really Have a Confidence Problem?
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