When meeting with clients, one word will make them shudder… content! No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy. The biggest enemy of content is time. No one has the time to create great content. Or so they think. But, I would … Continue reading Content Marketing and Panda 4.0 – Choosing Quality Over Quantity
by Laurie Sullivan, September 30, 2014 Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one — and how to attribute the content to sales of products and services. Here are a few tips to get on track. Insight No. 1: For brands, … Continue reading For Content Marketing, Attribution Means Converting Data Into Actions
by Laurie Sullivan, September 29, 2014 A Forrester Consulting study released Monday shows that some 24% of participating marketers spent between $1 million and $9.9 million on content marketing in 2013. Nearly one-quarter of survey respondents are expected to increase investment this year. The survey, commissioned by search agency Acronym, reveals that keywords are an … Continue reading Increase In Content Marketing Investments Compensating For Keywords Not Provided
Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines. Content Pain Points Every Business has to Come to Grips with A budget is a moving target; start small, … Continue reading 10 Key Must Have Attributes For Successful Content Marketers
By Anton Koekemoer September 29 2014 Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn’t a new buzz word or trend. Google has been saying for years that you should always focus on quality … Continue reading 6 targeted content marketing tips that will give you real results
Here’s what a select group of content influencers have to say about promoting content in today’s content marketing landscape. Content promotion is becoming equally as important as the quality of content itself. A marketer may have an amazing and relevant article to share with the world on the Internet, but if it’s not being distributed … Continue reading Advice & Inisghts On Promoting Your Written Content From 4 Thought Leaders
It seems content curation has been a very hot topic of late, so we turned our attention to it a week ago. That particular post was focused on how to manage content curation itself. This week, I want to continue the thought process and analyze how content curation can inform our own content creation. Content … Continue reading How Content Curation Can Inform Content Marketing
Social Media Week is wrapping up in Chicago, and I was lucky enough to speak at this year’s conference. Either I’m going to the wrong marketing conferences, or it’s common to spend hundreds, if not thousands of dollars to be told that “engagement is key” twelve sessions in a row. But where’s the how? I wanted … Continue reading 6 Content Marketing Distribution Hacks You Haven’t Heard
By Desirée Gullan 09.25.14 How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We’re talking about brands that are sparking new conversations, adding real value and seeing results. The latest … Continue reading Content curation is dead, it’s time to get creative
We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content
