By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing
By Carolyn Cohn, Published November 6, 2014 There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, … Continue reading Elevate Your Business With Content
By Graham Jones, Published November 6, 2014 Businesses say articles are the most helpful form of content If you want to engage business owners and executives you had better get writing. New research shows that the most “helpful” kind of web content is the written article. Indeed, it is deemed ten times better than social … Continue reading Get Writing – People Prefer Articles
By Mike Saunders, November 05, 2014 The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes to choosing between products, services, and brands. A few years ago, ‘social’ meant Facebook pages and Twitter profiles; today, it’s about involving … Continue reading Beyond ‘the customer is always right’: understanding the social shopper
By Dan Scalco, Published November 5, 2014 Many people believe that content marketing is just writing blog posts filled with paragraphs of text. That could not be further from the truth. The “content” in content marketing is defined by anything that can be consumed by the end user. This means all types of media are … Continue reading 5 Types of Content That Will Dramatically Increase Traffic to Your Website
By Kent Wakely, Published November 4, 2014 Do you feel that some days your marketing department is speaking in a different language? Are they swapping terms that you’ve heard before but can’t remember what the heck they mean? We’re here to help, with our list of 10 inbound marketing terms and definitions to keep you … Continue reading 10 Inbound Marketing Terms You Need To Know
By Mari Kane, Published November 4, 2014 Headlines are the billboards of your blog post, the statement that piques a reader’s interest and make them want to read the first line of your story. The importance of an attention-getting headline cannot be underrated, which is why I’m going on about it again. On the heels … Continue reading 1 Awesome Headline Formula to Increase Your Blog Clicks Immediately
By Kaitlin Stich, Published November 4, 2014 The role of content marketing in B2B organizations is growing in exciting and specialized ways. It’s not uncommon these days to come across titles like content localizer, technical communicator or communication taxonomist. It’s given the content community lots to talk about. Last week, content enthusiasts gathered at Information Development … Continue reading Deliver A Meaningful Customer Experience With Content
By George Passwater, Published November 4, 2014 This past Friday was Halloween and it got me thinking about all the ghouls and other baddies lurking around. Not only in a trick or treat scenario, but also those in business, too. What do I mean? Let me spin ye a tale of a scary client and … Continue reading Content Marketing Tales: Stay Away From Blood Sucking Clients
by Laurie Sullivan, November 04, 2014 One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don’t know the worth. Content may earn Facebook Likes or shares or Twitter tweets, but do people who read the tweets buy the items? One company has … Continue reading Content Attribution And The Hidden ROI
