By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
By Jimmy Daly, Published November 3, 2014 As Steve Jobs once said, “Real artists ship.” To make content marketing work, writers need to be shipping great content on a regular basis. Having the right tools is key to maximizing productivity. The best writers find ways to keep the focus on writing while also finding ways … Continue reading 33 Essential Tools for Content Creators
By Michael Brenner, Published November 3, 2014 This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing. I talked … Continue reading Content Marketing Is The Only Marketing Left
By Ashley Jones, Published November 1, 2014 Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is … Continue reading Don’t Overlook These 4 Basic Components Of Blog Writing
By Diane Thieke, Published November 1, 2014 Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Like … Continue reading Long-Form Content And The Art Of Persuasion
How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase — and this represents a major missed opportunity. Tim Ash on October 31, 2014 The customer journey does not end when your visitor completes your desired action – and neither should your conversion … Continue reading Post-Conversion CRO: Optimizing For Customer Retention
By Shelby Clarke, Published November 1, 2014 Back in September I had the opportunity to travel with the Quintain Marketing team to Boston for Hubspot’s INBOUND 2014 conference. Some of my favorite words of wisdom came from Guy Kawasaki, chief evangelist for Canva, and Peg Fitzpatrick, the head of social strategy at Canva, who spoke … Continue reading 5 Tips for Writing the Perfect Social Media Post
By Jerry Low, Published November 1, 2014 Yeah, yeah – I know, we’re not supposed to brag. But, there’s a difference between bragging and a bit of shameless shilling or self-promotion. For starters, bragging makes people feel badly. Self-promotion – if done right – just makes them want what we’re selling. Not to mention that … Continue reading 7 Quick Ways To Promote Yourself (And Your Blog)
By Tatiana Ceresa, Published November 1, 2014 So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be … Continue reading Evergreen Content: What It Is and Why You Need It
By Will Blunt, Published October 31, 2014 It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes, images or videos with your followers you are adding value to their day and boosting your credibility. But if everyone is trying to share content, how do you … Continue reading 7 Practical Ways to Find Content Your Followers Will Love
