Jackie NagelJanuary 24, 2015 A blog is an outstanding tool to grow your business. It expands your market reach, builds your credibility, presents your expertise, and shapes your brand awareness. Plus, it’s a cost-effective tactic for driving more traffic to your website…once the common blogging challenges are unscrambled. Before we can consider growing blog traffic … Continue reading Can A Process Solve Your Small Business’s Biggest Blogging Challenge?
Louis FoongJanuary 23, 2015 Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. For the report, they asked technology buyers, which included engineers up through to the c-suite, how much … Continue reading What Content Has the Most Clout? [Infographic]
Hephzy AsaoluJanuary 22, 2015 It is a proven fact that not all the visitors who come to your blog will read the content. This fact was demonstrated by slate.com on the percentage of article content viewed. It was revealed that very few people actually read an entire article. You can say those who scrolled to … Continue reading 5 Proven Ways to Get Your Blog Post Read
Dave OrecchioJanuary 22, 2015 The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over 108.7 billion emails are currently sent and received on a daily basis by business … Continue reading The Secret to Sending Effective Emails That Won’t Be Ignored
Contributor Steve Dille explores the explosive growth of content marketing, drawing on lessons from email to help content weather a potentially rocky future. Steve Dille on January 21, 2015 Content marketing. Heard of it? Whether B2C or B2B, content growth has obviously gone ballistic. Among everybody from mom-and-pop retailers to the biggest brands on the … Continue reading (Dis)Content Marketing: How To Survive The Shakeout
by Andrei Petrik January 21st, 2015 Andrei Petrik As a Marketing Manager, Andrei is responsible for all marketing efforts at Search Engine People. He always has his eye out for new technologies, trends, and better ways to do digital marketing. In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. … Continue reading How to Use Quora to Generate Blog Content
Jake DolezalJanuary 20, 2015 We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who have placed data on the top priority shelf, and they are excelling and accelerating at … Continue reading Why Data and Storytelling Are More Alike Than You Might Think
Angela Hausman, PhDJanuary 20, 2015 Content marketing was once an effective means to draw visitors and establish thought leadership until Google Panda (Penguin, Hummingbird, etc.) mandated fresh content on a consistent basis. Now, being a content marketing rock star is difficult as content fights for attention in an increasingly crowded Internet. Of course, the solution … Continue reading So, You Wanna Be A Rock Star (In Content Marketing)? [Infographic]
Pragati BidkarJanuary 18, 2015 Is blogging a silver bullet or bitter pill? It is neither, in my opinion. Blogging can reap multiple benefits but it is certainly not a panacea. Having fantastic expectations from your blog is a sure formula for failure. If you are reading this, you are either a blogger or are very … Continue reading Blogging Success Playbook for 2015
Donté LedbetterJanuary 18, 2015 SaaS companies are product-driven companies, and they often pay very little attention to marketing in the very early stages of their company’s growth. This is the right approach because customers are buying your product, not your marketing. However, ignoring marketing as part of your growth strategy is a deadly mistake, especially … Continue reading How A SaaS Startup Does Marketing
