Zach EttenApril 7, 2015 Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore. People … Continue reading How Native Advertising Fits Into Content Marketing
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors. Arnie Kuenn on April 6, 2015 With more than three quarters of both B2B and B2C marketers practicing content marketing, it’s safe to say it has become a fundamental element to … Continue reading Is Interactive Content In Your Future?
Tool helps authors customize content for specific audiences, provides real-time coaching as content is written. Marketing Land on April 1, 2015 Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It’s called Acrolinx Cloud Edition, … Continue reading Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise
Stephanie ClarkApril 1, 2015 It’s a Monday morning and you’re getting ready for the busy workday that lies ahead. Before you begin any of your tasks or projects, you feel like educating yourself on the latest trends and news in your industry. You warm up your fingers and start Googling away. Immediately, you become overwhelmed … Continue reading Quick Guide: Content Curation For Social Media
Louis FoongMarch 27, 2015 Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. In fact, according to this survey by Forbes Insights, the modern CMO typically falls into one of six different roles, or “personas” according to this interesting infographic: Dynamic Orchestrator (34%): Exceptionally … Continue reading Hats Of The Modern CMO [Infographic]
Steve RaysonMarch 26, 2015 LinkedIn is an increasingly important platform for B2B content marketers. The platform is clearly taking content marketing seriously with its acquisition of Slideshare and the development of its Pulse platform for long form content. I decided to take a look at what the data tells us about the state of content … Continue reading LinkedIn Content Marketing – Insights From BuzzSumo Data
Randall BeardMarch 26, 2015 After twenty plus years at Procter & Gamble and American Express, I was ready to graduate to a big CMO role at UBS. And, like everyone who steps up into the big marketing leadership role, I thought: At last. Now I can put into action everything that I’ve learned about advertising … Continue reading Everything I Wished I Had Known About Advertising and Media as a CMO, but Didn’t
With the advance of the Internet of Things, marketers’ opportunities to connect with consumers becomes much more varied — and complicated. Contributor Andy Betts recaps an Adobe Summit session. Andy Betts on March 24, 2015 What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) … Continue reading Connected Experiences: Digital & Content Transformation
Warren KnightMarch 24, 2015 Bookmarking is the action you take when saving a web page, so that you can come back to it at a later date. You can use your browser (as I say in the video, Chrome works best) to compile a list of websites which have great, shareable content. I have teamed up … Continue reading #TechTuesday: How To Use Bookmarks
Dana ChenMarch 24, 2015 Content strategy shouldn’t be a guessing game. You need a long-term mindset, data-driven insights and a secure knowledge of your audience. Here are 10 insights you need to craft a successful content strategy, along with an infographic to tie it all together. Target Intenders Intenders are the core of your content … Continue reading 10 Easy Steps to Crafting a Successful Content Strategy [Infographic]
