by Sharon Hurley Hall April 15th, 2015 If you’re not promoting your content, it might as well be invisible. There are more than 2 billion netizens, creating zettabytes of data. An infographic from DOMO shows that on Facebook alone, 2.46 million pieces of content are shared every minute. That’s why, if you want to build … Continue reading How To Find The Best Content Promotion Opportunities
Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing. Rebecca Lieb on April 14, 2015 Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), … Continue reading Steps Toward Developing A Content Strategy
By Ian DrummondApril 15, 2015 With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies. The thinking is that where publishers owned the audience in the era of mass media, digital … Continue reading 5 reasons media partners are as important as ever in the era of content marketing
Jamey TisdaleApril 14, 2015 According to a recent post by Microsoft’s Colin Masson, in the battle to win customers and differentiate from competitors, manufacturers are embracing a strategy of Intelligent Operations. Companies are using the advantages of digital technology to build intelligence, connectivity and personalization into products, thrilling customers with greater convenience and value. Masson … Continue reading How CMOs Can Support Intelligent Operations for Manufacturing [Infographic]
Dean KeipertApril 13, 2015 It’s the situation you want to avoid at all costs, but it happens. You step into your office in the morning, click on the computer, and start roaming through your online mentions. Everything looks great, but then all of a sudden, your stomach drops as you start reading through a review … Continue reading Tips For Handling Negative Reviews And Comments
Why do so many companies see their media dollars fail? When managed the right way, columnist Scott Vaughan explains, media can deliver immediate ROI. Scott Vaughan on April 10, 2015 Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending, partly fueled by Scott Brinker’s … Continue reading Media Spend Is Burning A Hole In The CMO’s Pocket
by Daniel Kosir April 9th, 2015 You often hear a lot about content marketing ROI, and how difficult it can be to prove. Many companies struggle with determining how effective their content efforts are. While it can be difficult to prove ROI for all of your content marketing tactics, it becomes less of a daunting … Continue reading The 8 Essential Content Promotion Metrics to Track
Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages
As the FCC’s new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing. Josh Manion on April 8, 2015 The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband Internet access as a telecommunications service — in effect, … Continue reading Data Collection Of The Future: Going Beyond The Tag
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Jim Yu on April 7, 2015 Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. … Continue reading The Content Battleground: The Importance Of Measurement
