Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising
Category Archives: Ad Campaigns
6 Bing Ads Features to Save You Time and Money
Melissa DukoOctober 7, 2015 Step aside, Google. Like a young Jenner thirsty for the limelight, Bing Ads is nipping at Google’s heels. While Google AdWords has been struggling (down 11% this past year), Bing has seen a 19.7% growth. Bing Ads has less competition, and quite a few features that save both time and money. … Continue reading 6 Bing Ads Features to Save You Time and Money
AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
Nic D’AmatoOctober 5, 2015 Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers … Continue reading AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How
3 Stupid-Easy Ways to Combat Ad Fatigue
Margot da CunhaSeptember 30, 2015 Whether we like it or not, we’ve all been fatigued by advertisements. Whether it’s the ugly billboard you see day after day on your commute to work or the pop-up to “take advantage of the CAR SALE before it’s TOO LATE!” that keeps appearing when you’re reading the news online. … Continue reading 3 Stupid-Easy Ways to Combat Ad Fatigue
Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
3 Things You Need To Know About Adwords’ Structured Snippets
By Ryan Cruz|2015-09-22T11:36:35+00:00September 23rd, 2015|PPC|0 Comments Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a “preview” of the type of content your site provides. While it’s additional “real estate” for your ads, a lot of people got frustrated because these dynamic structured snippets would be adding “snippets” that are totally … Continue reading 3 Things You Need To Know About Adwords’ Structured Snippets
Advertising in 2015: How to Strike the Balance Between VOD and Television
Laura ColeSeptember 14, 2015 In a modern, sensationalist media driven world, one industry or another always appears to be on the verge of extinction. Last year it was the traditional SEO industry, which was deemed to be moribund in the face of constantly evolving Google algorithms and the proliferation of content marketing. While the boundaries … Continue reading Advertising in 2015: How to Strike the Balance Between VOD and Television
The 7 Deadly Sins of PPC: Gluttony
Margot da CunhaSeptember 8, 2015 So you cheated on a test in 5th grade? Skipped English class in high school? Perhaps you paid your rent late or consumed too many cocktails on a work night? As marketers, we sin all the time, but in another fashion that could waste loads of money and potential ROI… … Continue reading The 7 Deadly Sins of PPC: Gluttony
A Guide To Performance Based Advertising For Jobs
David KrugSeptember 4, 2015 Marketing is a tricky game, especially when you’re trying to find the right person for the job. The traditional model is to use job boards where an employer would pay for a single post or a bulk posting package and hope for the best. If no one comes around, then tough … Continue reading A Guide To Performance Based Advertising For Jobs
4 Tips to Get More From Your Pay-Per-Click Campaign
Rick WhittingtonSeptember 4, 2015 Pay-per-click (PPC) advertising can be a very effective tool that small and medium-sized businesses can use to reach consumers online and ramp up leads quickly. But most companies that have tried pay-per-click haven’t seen the results they expected, and many companies have written of paid search altogether because of this. Pay-per-click … Continue reading 4 Tips to Get More From Your Pay-Per-Click Campaign
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