Megan IngenbrandtSeptember 4, 2015 If you’re using pay per click advertising, you know success isn’t one-size-fits-all. You want to get the most bang for your PPC buck, and that means you’re probably using more than one advertising platform. Unfortunately, optimizing your PPC campaign on each platform is time-consuming, and time is money. Lucky for all … Continue reading 5 Tips to Save Time and Money in AdWords
By Robert Brady September 3rd, 2015 For AdWords advertisers looking to manage/optimize their campaigns more efficiently AdWords Editor is a must-have in the toolkit. The biggest reason? Speed! By having the entire account downloaded into an offline tool, you’re able to navigate around the account without any limitations from your bandwidth or connection. You can … Continue reading AdWords Editor Power Features
Conflicting data show native ads perform but are often despised by consumers. Greg Sterling on August 28, 2015 Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just … Continue reading Native Ads: Effective, But Are They Accepted By Consumers?
Navah HopkinsAugust 27, 2015 Google shocked the world earlier this month when it announced that the company would be folded into an umbrella company called Alphabet. Of course, Google will still be Google, and AdWords isn’t going anywhere, but the company’s new corporate structure lets them separate the various aspects of the business, such as … Continue reading The ABCs of Google AdWords
Margot da CunhaAugust 26, 2015 Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent … Continue reading 3 No-Brainer Ways to Stop Wasting Your AdWords Budget
Luke ReesAugust 24, 2015 Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems like a huge missed opportunity considering the size and wealth of the grey market, so let’s dispel some of the myths: Firstly, they are not all digitally-challenged technophobes – in the … Continue reading How To Optimise Your Online Campaigns For Silver Surfers
Sujan DeswalAugust 23, 2015 In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on … Continue reading Banner Ads Suck (and How to Make Them Convert Better)
Erin SaginAugust 19, 2015 E-commerce retailers are celebrating today: Google just announced the launch of automated extensions for Shopping ads (PLAs). What Are Automated Extensions for Shopping Ads? This is huge news for e-commerce retailers using PLAs. Not only are these extensions completely free, they also require zero work on the part of the advertiser … Continue reading New Automated Shopping Extensions for AdWords
Ranvir GujralAugust 18, 2015 Just a couple years ago, most major publishers seemed to be unconcerned with ad blocking. However, because of the swift growth in usage and move to mobile devices, it has become a much bigger problem with huge implications for the future of advertising. Ad blocking is exactly what it sounds like … Continue reading The Costs and Changes Caused by Ad Blocking
VerticalResponseAugust 15, 2015 Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in … Continue reading 9 Frequently Asked Questions About Pay-Per-Click Advertising
