by Larry Kim December 15, 2015December 15, 2015 AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of … Continue reading You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers
by Brett McHale December 14, 2015December 14, 2015 Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills, because if you can operate the plane, you can fly … Continue reading How to Create Amazing Ads for Facebook and Twitter
by David Johns December 9, 2015December 9, 2015 Whether you are a seasoned expert in kung fu keyword expansion, or just setting up the first campaigns for your new shark-feeding service, you’ve already learned as a profit centric marketer that Google will gobble up your dollars quicker than a five-year-old will eat a jellybean. But only if … Continue reading 3 Intriguing Google Ad Settings to Better Increase ROI
by Margot da Cunha December 8, 2015December 8, 2015 Asking me “Should I use AdWords?” is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets. But of course I’m going to say yes, I have … Continue reading Should I Use AdWords? Tips for Every Industry/Business Model
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data. Daniel Gilbert on November 20, 2015 Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how performance changes over the hours of the … Continue reading See Hour-by-Hour Trends In AdWords With Heat Maps
Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords. Russell Savage on November 20, 2015 I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword Hoarding, I’m not alone. What … Continue reading Keep Your Accounts Clutter-Free With This AdWords Script
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones. Laura Collins on November 11, 2015 It goes without saying that as an advertiser, the more you know about your audience, the better. … Continue reading Get To Know Your Users With Audience Insights From AdWords
John MeyerNovember 1, 2015 The growth of social media as a major component of marketing has made online paid advertising a challenging and competitive forum for both customers and vendors. Falling under the heading of Native Advertising, this type of marketing is loosely defined as paid content presented in the same format as all other … Continue reading 6 Paid Advertising Solutions for Small Business Promotion
Jonathan LeveyOctober 24, 2015 Google AdWords location ad customizers represent a pay-per-click (PPC) way to target a specific audience in a specific location. With location ad customizers, you can change details in your PPC ads dynamically, whether it’s color details, price, size, dimensions, countdowns, sales events, or seasonal sales. If, for instance, you’re managing a … Continue reading How to Use AdWords Location Ad Customizers
Margot da CunhaOctober 21, 2015 Whether or not you’re a scientifically educated individual, you are likely familiar with the celebrity of neurotransmitters, dopamine. Perhaps you recently experienced it when indulging in a pint of ice cream or a glass (or bottle) of wine – no judgment. Dubbed the “Kim Kardashian of molecules” by Vaughn Bell, … Continue reading How Dopamine Can 3X Your AdWords CTR
