Avast ye matey! Finding pirated content on Google is about to get more difficult. By Peter Wade Google is rolling out an update to its search engine next week that will downrank websites containing pirated content. The new, improved algorithm pushes copyright violators lower in search results. “We’ve now refined the signal in ways we … Continue reading Google Improves Search Engine To Battle Copyright Piracy
By Ray Wang, Published October 15, 2014 By launching an AdWords displaying advertising campaign, you can place banner ads on websites that are members of Google’s Display Networks. This kind of paid advertising helps you boost brand or product awareness. There are various ways to launch a display ad campaign. You can use the Topic Targeting … Continue reading Display Advertising Campaign 101 – 3 Easy Ways to Develop a Keyword Targeting List
by Craig Ellis October 15th, 2014 Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC’s (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation … Continue reading 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
A successful PPC campaign isn’t something you just whip together in a few minutes. You need to have goals established, a budget to work with, and a plan to deliver a ROI. There are some questions that you need to answer before you set out to build your pay per click campaign. What is Your … Continue reading PPC Questions You Need To Answer Before Starting A Campaign
If you use Facebook, then you know that not everything that shows up in your feed is always relevant or interesting to you. In fact, some of the updates you see will be the complete opposite of anything you’d ever be interested in seeing. As a Facebook user, it’s no big deal. You can tune … Continue reading One Mistake You Don’t Want to Make When Running a Facebook Ad
