All posts by admin

How the Gap’s CEO uses ‘brand love’ to track the company’s comeback

July 09, 2026 How the Gap’s CEO uses ‘brand love’ to track the company’s comeback BY Robert Safian Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks … Continue reading How the Gap’s CEO uses ‘brand love’ to track the company’s comeback

The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle

As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026   Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle

Silicon Valley pundits are obsessed with the concept of ‘high agency.’ Here’s why you shouldn’t be

July 13, 2026 Silicon Valley pundits are obsessed with the concept of ‘high agency.’ Here’s why you shouldn’t be BY Greg Satell   There’s an old joke I used to hear in Poland. A manager wants to hire a new employee and asks his assistant to collect résumés. A week later, she proudly carries a stack … Continue reading Silicon Valley pundits are obsessed with the concept of ‘high agency.’ Here’s why you shouldn’t be

Why AI search makes trust your most important visibility signal

See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. By Kevin Cotch     Published on July 8, 2026   Search isn’t disappearing, and neither is SEO. What’s changing is where buying decisions are made. As AI assistants increasingly answer questions, compare products, and … Continue reading Why AI search makes trust your most important visibility signal

Will Ace Hardwire RedVest Into An AI Retail Media Network?

Will Ace Hardwire RedVest Into An AI Retail Media Network? by Laurie Sullivan , Staff Writer, July 8, 2026 Ace Hardware advertisers now have options to manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network. The partnership with Pacvue and integration through Epsilon gives brands … Continue reading Will Ace Hardwire RedVest Into An AI Retail Media Network?

Volkswagen is employing 100 sheep at a solar farm in Poland

Volkswagen is employing 100 sheep at a solar farm in Poland It’s more of a baa-ter arrangement. By Anna Washenko July 8, 2026 canon_photographer/Shutterstock Volkswagen has some woolly new unofficial employees flocking to one of its European facilities. There are now 100 sheep grazing at the solar farm that powers the car company’s manufacturing plant in … Continue reading Volkswagen is employing 100 sheep at a solar farm in Poland

What Microsoft is offering laid-off employees in severance

July 08, 2026 What Microsoft is offering laid-off employees in severance BY Ella Chakarian After announcing layoffs that impact 2.1% of its global workforce, Microsoft is providing most U.S. employees up to 39 weeks of base pay, according to severance offers reviewed by Business Insider. The U.S. severance package includes a minimum of 60 days of … Continue reading What Microsoft is offering laid-off employees in severance

Black unemployment is still high, despite what Trump says

July 08, 2026 Black unemployment is still high, despite what Trump says BY Pavithra Mohan   In recent appearances, President Trump has been dismissive of concerns over the Black unemployment rate, even suggesting at one point that there had been “huge drops” in unemployment for those workers.  “African American unemployment is now doing better than it’s … Continue reading Black unemployment is still high, despite what Trump says