Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. By Collin Colburn Published on April 1, 2026 After five years as one of marketing’s fastest-growing areas, retail media is transitioning from its early growth phase to maturity. IAB’s latest ad spend study projects … Continue reading Retail media’s durability is tested as easy growth fades
April 02, 2026 The busiest leaders share this surprising weakness BY Morag Barrett The constant race on the work treadmill doesn’t just steal your time. It systematically decays every relationship you have. During a recent keynote, I asked leaders in the room a simple question: “How many of you have cancelled plans with someone you care … Continue reading The busiest leaders share this surprising weakness
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
Google Teaches Brands To Build Dynamic Agents by Laurie Sullivan , Staff Writer, April 1, 2026 Google released a guide on Wednesday that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. The guide — which was build for developers, … Continue reading Google Teaches Brands How To Build Dynamic AI Agents
April 01, 2026 SpaceX files plans for mega IPO that could make Elon Musk the world’s first trillionaire BY Associated Press Elon Musk’s space exploration company has filed preliminary paperwork to sell shares to the public, according to two sources familiar with the filing, a blockbuster offering that would likely rank as the biggest ever … Continue reading SpaceX files plans for mega IPO that could make Elon Musk the world’s first trillionaire
April 01, 2026 How to deal with a passive-aggressive colleague BY Tomas Chamorro-Premuzic As you have probably heard, most of human history, civility was not the default setting. Societies were rougher, hierarchies more brutal, and interpersonal interactions often governed by blunt displays of power and overt physical aggression rather than kind or cordial exchanges. In medieval … Continue reading How to deal with a passive-aggressive colleague
April 01, 2026 I ate lab-grown salmon. It was nothing like I expected BY Thomas Smith What do you do if you want to eat fish, but you hate the idea of harming wild animals? Or if you’d like a nice lox and bagel, but you’re concerned about mercury and microplastics—or the broader climate risks of … Continue reading I ate lab-grown salmon. It was nothing like I expected
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. By Mike Ukstins Published on March 31, 2026 Imagine handing a supercar to a driver with no map, no sense of direction and a GPS that only speaks in generalities. They can certainly move … Continue reading Building an AI competitive edge through strategy and governance
April 01, 2026 3 signs your company is using AI incorrectly BY Sharon Gai The productivity numbers don’t lie. Or do they? Most companies have now rolled out AI tools enterprise-wide. Licenses have been purchased. Trainings have been scheduled. Slack channels have been flooded with prompts. And yet, when leadership asks about the ROI, the room … Continue reading 3 signs your company is using AI incorrectly
Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. By Elizabeth Marsten Published on March 31, 2026 Until recently, digital audio was treated as a nice-to-have line item, layered in after TV, social and search were funded, often left in … Continue reading Why digital audio is a must-have for your retail media plan
