Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Victoria Taylor July 22, 2020 Video marketing is one of the most powerful marketing tools to date. Maybe that’s why 92% of marketers say it’s an important part of their marketing strategy. An in-depth study by Wyzowl found: 89% of video marketers say video gives them a good ROI. 87% of video marketers say video … Continue reading 16 Best Paid & Free Social Media Video Maker Apps for Marketers
Dave Sutton July 1, 2020 Remarkable outcomes are often produced by a marketing team that plays nice with their techies and web developers. Why? Because it turns out that innovative new technologies, more often than not, enable marketers to give their customers a reason to care, a reason to listen, a reason to engage, and … Continue reading Widgets and Apps and SPAs, Oh My!
Susan Gilbert — December 13, 2019 Follow @SusanGilbert Today I have some Instagram apps to help make your mobile marketing strategy more successful. Instagram is near the top of the brand marketing list when it comes to sharing images and videos with your audience. Use this platform to drive more sales and visitors to your … Continue reading 4 Instagram Apps That Will Improve Your Mobile Brand Appeal
Victoria Taylor — September 30, 2019 Instagram stories have outdone their competitor Snapchat since copying the feature in 2016. Now, as of January 2019, there were 500 million active daily users on Instagram Stories. It’s the tool that influencers have stated that they get the most engagement from — allowing you to share content that … Continue reading 12 Best Instagram Story Apps to Create Amazing Content
Aleksey Chepalov — September 10, 2019 — September 10, 2019 There are 1.8 million apps in the world – and this is the number for the iOS software only! Today, we enjoy the abundance of mobile tools more than ever before. But with so many options, how do we choose the app right for us? … Continue reading Top Mobile Collaboration Apps that Highlight Key Product Management Trends
Glebs Vrevsky — September 9, 2019 — September 9, 2019 Often, marketing creativity encounters technical limitations. A web page can load only so fast. UX is constrained by browsers. Cutting-edge solutions are accessible only to those with large budgets. Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download … Continue reading Progressive Web Apps: What Do Marketers Need to Know?
David Libby — September 5, 2019 Follow @davidlibby — September 5, 2019 Today I’m going to share three software applications that will help kick up your social media. Let’s hope that these three get your week off to a great start. Software applications or apps offer great benefits to social media marketers on their desktops … Continue reading Kick Up Your Social Media with These 3 Software Apps
Google Apps And Utilities: Merkle’s Search Campaign Alternatives by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2019 It appears that internet utilities will take search into the future, whether organic or paid. Google-owned maps app Waze already allows small businesses to buy advertising through branded pins, paid-search results and pop ups. The feature was introduced more than … Continue reading Google Apps And Utilities: Merkle’s Search Campaign Alternatives
Ashley Sefferman — April 17, 2019 — April 17, 2019 Although all apps are published to the same app stores, customer expectations and use cases vary tremendously between app categories. It’s important to remember that all apps aren’t expected to be created equal, and app publishers shouldn’t all take the same approach to engagement and … Continue reading 2019 Benchmarks for Finance Apps