Intent Predictions Advance For Ads Served In Apps by Laurie Sullivan , Staff Writer, July 29, 2026 Marketers are beginning to think of AI assistants as an advertising channel specifically for certain categories such as travel, healthcare and financial services. AI has been built on the ability to identify intent before it occurs — not … Continue reading Intent Predictions Advance For Ads Served In Apps
Meta says it may withdraw its apps from New Mexico if judge agrees to the state’s demands By Will Shanklin April 30, 2026 Gchapel/Getty Images Sometimes, a threat lands as a threat. Other times, it comes off like, well, an advertisement for the New Mexico tourist bureau. In court filings (via SourceNM), Meta warned that … Continue reading Meta says it may withdraw its apps from New Mexico if judge agrees to the state’s demands
Google Gemini now lets you import your chats and data from other AI apps Anthropic offers similar tools. By Anna Washenko March 26, 2026 Google Google is adding a pair of new features to Gemini aimed at making it easier to switch to the AI chatbot. Personal history and past context are big components to … Continue reading Google Gemini now lets you import your chats and data from other AI apps
Will Google Fold In Apps To Explore Ad Bidding Options? by Laurie Sullivan , Staff Writer, March 13, 2026 Google this week launched Ask Maps, a conversational AI feature powered by Gemini that lets people ask Google Maps complex questions for personalized answers. I cannot help but wonder whether Google’s map feature will soon integrate … Continue reading Will Google Fold In Apps To Explore Ad Bidding Options?
Ecommerce Growth Shifts To Apps And AI From Websites by Laurie Sullivan , Staff Writer, September 19, 2025 Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, according to data released earlier this week. Similarweb released its Global State of Ecommerce 2025 report demonstrating how consumer habits are changing from websites to apps … Continue reading Ecommerce Growth Shifts To Apps And AI From Websites
What does it mean for SaaS martech vendors when the users have so much control? MarTechBot on April 14, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading Are marketers really replacing martech tools with low-cost, AI-generated apps?
Apple, Google Remove Malicious Mobile Apps From Respective App Stores by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2025 Apple and Google have pulled apps from their app stores after security researchers found them carrying data-stealing malware for nearly one year. The mobile app market is substantial. AppLovin forecasts the mobile app market will see … Continue reading Apple, Google Remove Malicious Mobile Apps From Respective App Stores
The best budgeting apps for 2025 Now that Mint has been shut down, here are the best six budgeting apps to help you spend and save wisely. dana wollman · valentina palladino Fri, Dec 20, 2024 Quicken / Engadget Almost a year ago, I was prompted to look for another budgeting app. Intuit, … Continue reading The best budgeting apps for 2025
White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers
Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2024 Advertisers talk about customization, but few deliver on the promise. Likewise, a startup backed by Bill Gates, figured out how to truly customize newsletters and app content to the individual that feeds into connected devices such as TVs. … Continue reading Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
