Tag Archives: TikTok

The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing

Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing

How to Use TikTok Ads: The Ultimate Guide for Small Businesses

Chris Stanislawek April 19, 2021 TikTok’s 800 million user platform has become a cornucopia of advertisement opportunities with its video-only content and your small business now has a leg up with TikTok’s new self-serve marketing platform. Whether you’re trying to drive traffic to your website, increase sales or launch a new product, a well-targeted and … Continue reading How to Use TikTok Ads: The Ultimate Guide for Small Businesses