Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
TikTok Search Ads Come With A Caveat by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2023 Advertisers will soon have an option to place ads alongside organic content that appears when searching in the TikTok app, but there’s no guarantee that enabling the Search Ads Toggle will result in ads being served in the TikTok … Continue reading TikTok Search Ads Come With A Caveat
TikTok Expands Text Posts For Creators by Colin Kirkland , July 24, 2023 In an effort to lower the barriers of creation on TikTok and move beyond short-form video, the social-media platform has announced an expansion of in-app text posts that invite creators to share stories, poems, lyrics and other written content with their followers. … Continue reading TikTok Expands Text Posts For Creators
Verizon will sell Tumblr to the owner of WordPress Jon Fingas @jonfingas The rumors of Verizon selling Tumblr turned out to have merit. Verizon (Engadget’s parent company) is selling the social network to Automattic, the company behind the blogging tool WordPress. It’s not disclosing the size of the deal, but Automattic is taking … Continue reading Tumblr’s building a TikTok inspired feed in bid to grow its user base
Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting
TikTok Wants To Offer An AI Chatbot For Search And Discovery by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2023 Industry buzz around TikTok’s role in search started as a hum. Now the company is testing the Tako chatbot, which is designed to help make it easier to discover entertaining and inspiring content on TikTok. … Continue reading TikTok Wants To Offer An AI Chatbot For Search And Discovery
Hyundai and Kia release software update to prevent TikTok thefts Katie Malone @kathrynamalone Kia and Hyundai released a software update on Monday after a viral TikTok challenge taught users how to hack the vehicles. But for now, it’s only available to a selected one million vehicles, out of the four million cars that … Continue reading Hyundai will pay $200 million after a TikTok challenge exposed a huge security flaw
The US government is trying to force ByteDance to sell TikTok TikTok could be banned in the United States if ByteDance refuses. Karissa Bell @karissabe The Biden Administration is significantly increasing pressure on ByteDance just days before TikTok’s CEO is set to testify in front of Congress. The United States government is … Continue reading Former ByteDance exec claims company used bots to inflate TikTok engagement
By Clint Rainey April 18, 2023 Fears that TikTok might be a Chinese intelligence-gathering tool haven’t hurt its spot yet among the most popular U.S. mobile apps—and perhaps that’s no surprise for a platform that claims to have 150 million American users. What may surprise people, though, is when they look at the … Continue reading TikTok may get banned, but our phones will still be fully loaded with Chinese apps
