Latest Posts

What is Sponsored Content?

A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.

PointsBet updates on new controlling shareholder MIXI

Hi, Welcome Welcome back PointsBet updates on new controlling shareholder MIXI Sophie Atkinson     The chairman of the bookmaker PointsBet Holdings has welcomed the new controlling shareholder, MIXI, as it provides an update at the annual general meeting. Within the meeting, Mr Brett Paton explained how this past year “has been one of significant … Continue reading PointsBet updates on new controlling shareholder MIXI

Could prediction markets replace political polls? ‘Maybe yes, maybe no’

Could prediction markets replace political polls? ‘Maybe yes, maybe no’ Rachael Davies   Suswati Basu     As prediction markets offer contracts in more and more areas, are they starting to encroach on the role that opinion polls currently serve in politics? Pre-election polls are often referenced in the build-up to major elections, offering a … Continue reading Could prediction markets replace political polls? ‘Maybe yes, maybe no’

From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step

From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step   Nikolas Gutierrez Casallas   Nov 28, 2025     When you invest in PPC, every click has a cost. Once someone lands on your page, the job of that page is simple: convince the visitor to take action. Strong ads can … Continue reading From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step

What Does Today’s Marketing Performance Look Like?

What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like?