Tag Archives: Improving

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Customer Journey

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot →

Study shows AI program could verify Wikipedia citations, improving reliability

Wikipedia

Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh   Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability →

Two frameworks for resolving identity and improving customer experience

Identity Platforms

Keep use cases — and the customer — top-of-mind using these frameworks. Chris Wood on July 20, 2023 The digital customer journey is more fragmented than ever. This makes resolving the identities of customers an even greater challenge for marketers. But all hope isn’t lost if marketers focus on use cases and think about the … Continue reading Two frameworks for resolving identity and improving customer experience →

How generative AI is improving customer experience and service calls

Generative AI

When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey. Chris Wood on June 8, 2023 Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company … Continue reading How generative AI is improving customer experience and service calls →

Marketing industry diversity improving, but still lags for senior positions

Marketing Transformation

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA.  … Continue reading Marketing industry diversity improving, but still lags for senior positions →

SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches

SEO Trends

SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches Nate Nead / 10 Aug 2022 Word of mouth referrals used to be the best way to gain new clients as a lawyer. But over the last decade, millions of people have turned to the internet to find the … Continue reading SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches →

Improving website search was key to boosting Paul&Shark’s e-commerce revenue

eCommerce Conversion

Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue →

6 Web Strategy Resources for Improving Your Website UX

Web Management Guidelines

Sara Wolfe Vaughan May 24, 2021 Your website is an important part of creating and solidifying first impressions for new and existing customers. Presenting information in a clear and accessible way that also expresses your brand’s expertise and personality can truly be challenging. Best practices for web strategy are always changing, so it’s important to … Continue reading 6 Web Strategy Resources for Improving Your Website UX →

3 Tips for Improving Company Culture for Better Retention — Even with ‘Boomerangers’

Corporate Culture

Nicole Durham May 10, 2021 Around a year ago, the unemployment rate soared to nearly 15%. For the past few months, that number has hovered right around 6%, and the economy appears to be recovering much faster than expected. But that doesn’t mean your top talent will stick around. In fact, 70% of the global … Continue reading 3 Tips for Improving Company Culture for Better Retention — Even with ‘Boomerangers’ →

Random Posts on