Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?
Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists by Laurie Sullivan @lauriesullivan, June 20, 2018 Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. The Glassdoor 2018 Employees’ Choice Awards for the Top CEOs … Continue reading Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists
Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer
Anton Eliasson — April 10, 2018 Follow @antoneliasson — April 10, 2018 A little video design can go a long way. Just ask bakery owner Matt Lewis, who used DIY design to sell a record number of Thanksgiving pies at his Brooklyn shop Baked. Before Lewis started designing video ads, Baked’s Facebook page was “largely … Continue reading How to Use Video Design To Increase Your Conversion Rate
Mallory Fetchu — March 3, 2018 — March 3, 2018 rawpixel / Pixabay Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just … Continue reading 7 Cold Email Tips That Will Increase Response Rate
YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success by Laurie Sullivan @lauriesullivan, February 28, 2018 Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are the highest-earning among the nominees, according to recent reported estimates. Google released Oscars-themed data … Continue reading YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Liz Bardetti — February 28, 2018 — February 28, 2018 The workforce today values corporate philanthropy and opportunities for volunteering. In fact, according to IO Sustainability, workers are willing to take a pay cut of up to 5% just to work for a company with strong CR policies. So, why is it that workplace giving … Continue reading 5 Reasons Your Workplace Giving Program’s Participation Rate is So LOW
Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
By Syed Balkhi February 12th, 2018 The most difficult part of building a successful business is generating more sales while also sustaining business growth. Thankfully, the latest technologies in the marketing industry make this process much easier for almost all types of businesses. Email marketing is one of the most effective strategies that’s been … Continue reading 7 Tactics to Skyrocket Your Conversion Rate in 2018
Personal Branding Blog — February 7, 2018 — February 7, 2018 Sometimes employees don’t feel engaged at work, leading to a less-than-positive work ethic and environment. That doesn’t mean employers should stream cat videos on a loop to keep workers alert, but engaged employees mean engaged customers. According to a 2015 Gallup Poll, 32 percent … Continue reading Small Hacks to Make Your Employees Happier and Improve Employee Retention Rate
