Tag Archives: Rate

What is a Good CTR (Click-Through Rate)?

Desiree Johnson August 18, 2021 With today’s crowded online marketing space, promoting your ad campaign to your target audience can quickly become an uphill battle. It’s no surprise that marketers use various metrics to help them gauge whether or not their ads are working. Of all these metrics, there’s one that ranks above all others … Continue reading What is a Good CTR (Click-Through Rate)? →

3 Expert Tips for Reducing Your Bounce Rate

SEO Metrics

Syed Balkhi July 20, 2021 Are you familiar with your website’s bounce rate? If not, you could be missing out on countless opportunities to connect with your audience, increase website traffic, and grow your brand. Your bounce rate is the percentage of people who click through to your website and then leave before navigating to … Continue reading 3 Expert Tips for Reducing Your Bounce Rate →

What Is Click-Through Rate? Understanding and Optimizing CTR

PPC Campaigns

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR →

How to Boost Your Checkout Page Conversion Rate

eCommerce Cart Abandonment

Syed Balkhi July 13, 2021 Are you losing more potential customers than you would like on your checkout page? If so, you’re not alone. The average cart abandonment rate in early 2020 was 88.05%, which means for every 100 people that add an item to their shopping cart, 88 leave without paying. Business owners and … Continue reading How to Boost Your Checkout Page Conversion Rate →

How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site

Conversion Techniques

Matt Janaway June 3, 2021 You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. You’ve probably looked at dozens of blog posts that promise to increase your conversion rates in *insert dramatically short timespan here*. The thing is, a lot of the … Continue reading How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site →

The Definitive Guide to Reducing Bounce Rate

SEO Metrics

David Swift May 10, 2021 The definitive guide to reducing bounce rate. Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the playground. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re … Continue reading The Definitive Guide to Reducing Bounce Rate →

3 Easy Ways to Decrease Your Bounce Rate

SEO Strategy

Chris Christoff April 29, 2021 Sometimes, your marketing efforts are so good that it instantly helps direct a ton of traffic to your website. But although you have visitors on your site, you realize that they quickly exit from it without going to any other page. As a result, your bounce rate increases, and it … Continue reading 3 Easy Ways to Decrease Your Bounce Rate →

7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate

YouTube Traffic Generation

Angela Hausman, PhD January 14, 2021 YouTube statistics seem daunting if you want to grow your YouTube channel. With 30,000 hours of videos uploaded every hour, and 5 billion videos watched every day, standing out from the crowd looks nearly impossible. With all this competition, many channels never gain the traction required to become one … Continue reading 7 Tips to Grow Your YouTube Channel and Improve Your Conversion Rate →

Crafted Welcome Emails Propel Your Click-Through Rate

Email Marketing Tools

Shannan L. Seely January 5, 2021 Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve email open rates without pouring more $ $ into … Continue reading Crafted Welcome Emails Propel Your Click-Through Rate →

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

SMS Marketing

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy →