Conversion rate is an under-utilized marketing metric. Here’s how you can use it to understand and optimize list growth, engagement and bottom-line performance. Jeanne Jennings on November 18, 2024 Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife … Continue reading Use conversion rate as your key email marketing metric
July 11, 2024 Inflation cools for the fourth straight month, paving the way for interest rate cuts The latest inflation readings will likely help convince the Fed’s policymakers that inflation is returning to its 2% target. BY Associated Press Inflation in the United States cooled in June for a third straight month, a sign that the … Continue reading Inflation cools for the fourth straight month, paving the way for interest rate cuts
July 05, 2024 The U.S. economy added 206,000 jobs in June while the unemployment rate rises to 4.1% Last month’s job growth did mark a pullback from 218,000 in May. BY Associated Press America’s employers delivered another healthy month of hiring in June, adding 206,000 jobs and once again displaying the U.S. economy’s ability to withstand … Continue reading The U.S. economy added 206,000 jobs in June while the unemployment rate rises to 4.1%
May 03, 2024 Jobs report shows falling unemployment rate for Black workers Unemployment rates were low in April, and the unemployment gap between white and Black workers is narrowing. BY Pavithra Mohan One of the most notable findings from the jobs report released this morning is that job creation has finally slowed down, with employers adding … Continue reading Jobs report shows falling unemployment rate for Black workers
April 26, 2024 The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts The Fed is unlikely to cut interest rates. BY Associated Press A measure of inflation closely tracked by the Federal Reserve remained uncomfortably high in March, likely reinforcing the Fed’s reluctance to cut interest rates anytime soon and … Continue reading The Fed’s preferred inflation gauge jumps 2.7% in March, diminishing hopes for interest rate cuts
Tips to stay compliant with Google’s email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. Summer Deeb on April 17, 2024 On Feb. 1, 2024, Google began enforcing spam guidelines for bulk email senders, warning senders to keep their spam rates reported in Google’s Postmaster Tools below .01%. Here are … Continue reading Achieving a low Gmail spam rate: 3 essential steps
By Pavithra Mohan January 09, 2024 When the last jobs report of 2023 was released on Friday, it confirmed that the labor market is still going strong, with 216,000 jobs added in December and the unemployment rate holding steady at 3.7%. That brought the total number of jobs added over 2023 to about 2.7 … Continue reading The unemployment rate for disabled workers is increasing
By Lance Lambert December 03, 2023 Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the daily free ResiClub newsletter. Roam CEO Raunaq Singh has a bold plan to unlock housing affordability: Connect homebuyers with home sellers who have mortgages eligible to be “assumable,” enabling buyers to take over the existing mortgage, including its … Continue reading A back door to a 3% mortgage rate? This startup has a plan to unlock housing market affordability
If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening. Natalie Jackson on July 28, 2023 The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA, plus consumer pressure on big tech companies. Marketers can no longer use … Continue reading It’s time to say goodbye to your email open rate
OpenAI Text Classifier Shuttered Based On Low Accuracy Rate by Laurie Sullivan @lauriesullivan, July 26, 2023 OpenAI as trained a classifier to distinguish between text written by a human and text written by artificial intelligence (AI). The company introduced the AI Text Classifier in late January, but this one failed to do its job. Apparently, … Continue reading OpenAI Text Classifier Shuttered Based On Low Accuracy Rate
