For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?
Anand Srinivasan — November 19, 2017 Follow @anand_sriniv — November 19, 2017 What’s a good conversion rate? According to WordStream, the average conversion rate across industries is around 2.35%. But that does not tell you the complete story. Conversion rates can vary depending on the industry you are in, and the product you are selling. … Continue reading How To Increase Conversion Rate of Your Website With Widgets
Amanda Abella — November 8, 2017 — November 8, 2017 StartupStockPhotos / Pixabay As a business owner, if you aren’t making sales then you aren’t making money. You can have the best skill set in the world, but if you don’t know how to sell it, then it really doesn’t matter. That’s why it’s … Continue reading 4 Ways to Improve Your Sales Closing Rate
Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate
Julia Tiedt — October 27, 2017 — October 27, 2017 If you’re a digital marketer, you’ve probably been there: excited about the new content you just released, even more excited when you see it’s driving traffic, and absolutely befuddled that it isn’t driving leads. Why isn’t anybody clicking the CTA or filling out the form? … Continue reading These 4 Mistakes Will Destroy Your Conversion Rate
Zach Heller — October 26, 2017 Follow @zheller — October 26, 2017 There are a lot of different things that go into making a pay-per-click campaign successful. But one thing is for sure, if people don’t click on your ads, none of the rest matters. So one way to improve the effectiveness of your PPC … Continue reading How to Achieve a Higher Click-through Rate on PPC Ads
Christopher Jan Benitez — September 23, 2017 Follow @christopherjanb — September 23, 2017 Have you finally finished creating your site after so many cups of coffee? Or maybe you did it in just one sitting? Weeks after you launch, you’ll see that there are hundreds of visitors coming your way according to your analytics provider. … Continue reading Is There Something Wrong with Your WordPress Site’s Conversion Rate?
Greetje den Holder — September 8, 2017 Follow @GdenHolder — September 8, 2017 Most entrepreneurs and marketers are continuously striving to increase sales. However, there are so many factors to take into account that can make sales drop or grow. Conversion rate optimization (CRO) focuses on most, if not all, of these factors, making it … Continue reading 29 Handy Tips for Amazing Conversion Rate Optimization (CRO)
Kevin Page — September 7, 2017 Follow @krpage91 — September 7, 2017 We all need more leads. Sales teams are always asking, and marketing needs to deliver. So, as a marketer, what do you do? Do you focus on driving more traffic to your website or focus on converting more of the traffic already visiting … Continue reading Traffic vs. Conversion Rate: What Should I Focus on First?
Gordon Donnelly — September 3, 2017 — September 3, 2017 The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask. Part of the problem is leverage. The majority of outreach takes place from … Continue reading How I Achieved a 48% Success Rate Using Twitter for Link Building