The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
April 24, 2024 Major business groups sue to block FTC’s ban on most worker noncompete agreements The U.S. Chamber of Commerce could move for an injunction temporarily blocking the FTC’s rule from taking effect as the case proceeds. BY Reuters The U.S. Chamber of Commerce, the country’s largest business lobby, filed a lawsuit on Wednesday seeking … Continue reading Major business groups sue to block FTC’s ban on most worker noncompete agreements
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase Nicola Agius on March 13, 2024 Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers … Continue reading Meta announces major updates to Advantage+ and Shopping Ads
What the company is calling a “glitch” kept more than 500,000 users across the world from accessing the tech giant’s platforms. Constantine von Hoffman on March 5, 2024 Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, … Continue reading Meta suffers major outage at Facebook, Instagram, WhatsApp and Threads
GM halts sales of its new Chevy Blazer EV amid reports of major software issues Drivers have encountered problems with the infotainment system and during charging. Cheyenne MacDonald Updated Sun, Dec 24, 2023 GM has issued a stop-sale order for the Chevy Blazer EV just weeks after its release following reports of … Continue reading GM halts sales of its new Chevy Blazer EV amid reports of major software issues
Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact by Laurie Sullivan @lauriesullivan, August 24, 2023 Global advertising spend is on track to grow 4.4% to $963.5 billion in 2023, rising 8.2% to more than $1 trillion in 2024 — but just five companies will carry the weight. 2024 will become the … Continue reading Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor by Laurie Sullivan @lauriesullivan, August 16, 2023 Consumers are spending, making the travel sector the fastest-growing in digital ad spend. U.S. digital travel sales is forecast to surpass $300 billion for the first time in 2024, while the travel industry drives … Continue reading Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing
Alibaba’s Leadership Shake-Up: Major Changes Unveiled Aaron Heienickle / Jun 27, 2023 Chinese e-commerce behemoth Alibaba Group Holding Ltd. has surprised observers by announcing major leadership changes as it seeks to reverse declining market share and resurrect growth in the post-Covid era. Executive Vice Chairman Joseph Tsai, a close friend of business co-founder and … Continue reading Alibaba’s Leadership Shake-Up: Major Changes Unveiled
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
