Understanding AIâs wins, pitfalls and best practices starts with sharing what actually works â and what doesnât. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, thatâs becoming a bigger problem â and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025 If you own a marketing budget, you know theyâre under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
June 24, 2025 10 mistakes leaders make in crisis that break team trust BY Meg Crosby The most frequently used word to describe the last few months is âuncertainty.â Our heads have been spinning as we get word almost daily of major policy shifts, market turmoil, new advances in AI, and on and on. Many leaders … Continue reading 10 mistakes leaders make in crisis that break team trust
From LeBron to micro-influencers, not all endorsements hit. Use data â not just gut â to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones â not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Andrea Cruz on February 26, 2025 Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, … Continue reading 5 common LinkedIn Ads mistakes and how to fix them
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make â and how to fix them
August 20, 2024 Are you making these 6 public-speaking mistakes? Weâve all sat through awkward and boring presentations. The speaker probably was making at least one of these common mistakes. BY Stephanie Vozza Whether youâre giving a speech to an audience, making a presentation to a client, or heading up a meeting, chances are youâll have … Continue reading Are you making these 6 public-speaking mistakes?
Jack Dorsey claims Bluesky is ‘repeating all the mistakes’ he made at Twitter He prefers Nostr even though itâs âweird and hard to use.â karissa bell Fri, May 10, 2024 GREG NASH via Getty Images Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO … Continue reading Jack Dorsey claims Bluesky is ‘repeating all the mistakes’ he made at Twitter
May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand
Without an authentic commitment to the community you want to connect with, you’re riding a pogo stick across a minefield. Constantine von Hoffman on February 5, 2024 When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at an empty board, âThe mistakes are all there, … Continue reading Black History Month: The mistakes waiting to be made
