Tag Archives: Mistakes

8 major email marketing mistakes and how to avoid them

Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them

5 formatting mistakes turning your résumé into a confusing mess

By Andrew Fennell   April 18, 2022 Given that it’s your first chance to make a concrete impression with a potential employer, it’s crucial that your resume is designed and formatted to highlight your skills and qualifications. From complicated designs to crowded pages crammed with unreadable text, there are a number of reasons your resume … Continue reading 5 formatting mistakes turning your résumé into a confusing mess

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

David Libby December 14, 2021 Working for a B2B Tech Startup? Don’t make these common public relations mistakes – read this instead. Startups make mistakes with PR. That’s a given. They’re run by humans – at least for the time being. The fact is, startups, especially in B2B tech, can’t avoid making mistakes. But they … Continue reading PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Top 9 Email Mistakes Marketers Make During the Holiday Season

Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season