February 15, 2026 How George Washington’s mistakes in Pennsylvania’s wilderness provided valuable leadership lessons
Tag Archives: Mistakes
3 incrementality testing mistakes — and how to avoid them
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. By Tom Leonard January 8, 2026 Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our … Continue reading 3 incrementality testing mistakes — and how to avoid them
Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
Healthcare AI: Dangerous Mistakes, Deep Privacy Risks by Laurie Sullivan , Staff Writer, January 8, 2026 OpenAI has released a health chatbot developed with input from more than 260 physicians across 60 countries and specialties. The company wants users’ healthcare records, but assures that ChatGPT Health is intended to “support, not replace medical care,” and is not … Continue reading Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
The quiet positioning mistakes that kill growth
Misaligned messaging breaks trust fast. Dropbox shows how disciplined positioning scales. Here’s how to fix your internal signals. Zac Stucki on November 14, 2025 Many teams position around what sounds compelling instead of what’s true. It works for a moment — demos spike and early reactions look positive. However, the gap between the pitch … Continue reading The quiet positioning mistakes that kill growth
Sharing AI wins and fails will save marketers from repeating mistakes
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t. Mike Maynard on September 5, 2025 Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025 If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
10 mistakes leaders make in crisis that break team trust
June 24, 2025 10 mistakes leaders make in crisis that break team trust BY Meg Crosby The most frequently used word to describe the last few months is “uncertainty.” Our heads have been spinning as we get word almost daily of major policy shifts, market turmoil, new advances in AI, and on and on. Many leaders … Continue reading 10 mistakes leaders make in crisis that break team trust
Most celebrity endorsements are expensive mistakes
From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
5 common LinkedIn Ads mistakes and how to fix them
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Andrea Cruz on February 26, 2025 Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, … Continue reading 5 common LinkedIn Ads mistakes and how to fix them
The biggest ideal customer profile mistakes businesses make — and how to fix them
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them
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