Tag Archives: marketplace

Digitas, Adobe Unveil Certification For DMP Marketplace

Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan  @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace

Keurig and the challenges of remaining non-partisan in a polarized marketplace

Being truly apolitical is no longer an option. Greg Sterling on November 13, 2017   An opinion piece in Ad Age argues that brands should remain non-partisan and should avoid “steering clear of right-leaning sites.” It depends on what you mean by “right-leaning sites,” but that’s now easier said than done. A case in point … Continue reading Keurig and the challenges of remaining non-partisan in a polarized marketplace

Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

Trisha Winter , July 20, 2017   There are many different mechanisms to incentivize your referral partners. The key is finding the right mix of appropriate amount, structure and motivation – while ensuring you can handle the fulfillment! In this article in our Building a Referral Partner Channel series, I’ll cover those elements and provide … Continue reading Building a Referral Partner Channel: Step 4 – How to incentivize referral partners

The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017   In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace

The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers

Jeff Cohen — March 6, 2017 — March 6, 2017 Many online sellers start out with Amazon as a single distribution channel. After all, Amazon is making it easier and easier for entrepreneurs to start a physical product business. To oversimplify it, all you need to do is find a product, list it for sale, … Continue reading The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers

Will brands be forced to take sides in a more polarized marketplace?

Being apolitical may no longer be an option for brands in the Trump era. Greg Sterling on November 14, 2016   During the US presidential campaign, bookings at Trump hotel properties saw a whopping 60 percent decline. This was a result of customers voting with their wallets. Indeed, the Trump brand became so damaged that … Continue reading Will brands be forced to take sides in a more polarized marketplace?

Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace

by Wendy Davis, Staff Writer @wendyndavis, October 19, 2016 The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed rules, up for a vote on October 27, would require broadband providers to obtain consumers’ opt-in … Continue reading Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace

The Impact of Mobile and Cloud on Today’s Business E-Commerce Marketplace

by Kevin BeasleyOctober 12, 2016 Online sales to consumers in the United States are expected to reach $ 523 billion by 2020. Fueled by impressive advancements in supply chain and distribution systems, online shopping is delivering the customer experience that is rewarding marketplaces with loyal shoppers that have expanded the shopping list to include everything … Continue reading The Impact of Mobile and Cloud on Today’s Business E-Commerce Marketplace

The 4.3 Billion User Marketplace You Can’t Afford to Ignore

by John Nemo Follow @JohnNemoPRSeptember 28, 2016 Often misused, forgotten or flat out ignored, this online marketing method remains one of the most effective ways to sell your products and services. Ray Tomlinson was onto something big back in 1972. No, it wasn’t uncovering Watergate or watching a new movie called The Godfather. Rather, Tomlinson … Continue reading The 4.3 Billion User Marketplace You Can’t Afford to Ignore