Tag Archives: marketplace

3 pointers to navigate the confusing martech marketplace

Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace

Salesforce healthcare expansion includes marketplace and subscription models

  By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models

Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers

Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers by Laurie Sullivan  @lauriesullivan, September 14, 2022 Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, giving companies alternatives to Amazon and eBay. The company’s expansion into automation for sellers will help them to … Continue reading Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers

Guide To Develop A Highly Successful Online B2B Marketplace

Guide To Develop A Highly Successful Online B2B Marketplace Slyvia Dougherty / 08 Sep 2022   Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would … Continue reading Guide To Develop A Highly Successful Online B2B Marketplace

DoorDash is now delivering purchases from Facebook Marketplace

A fifth of US teens use YouTube ‘almost constantly,’ with TikTok not far behind A Pew survey suggested Instagram and Snapchat adoption rose, but Facebook and Twitter are less popular among teens than in 2015. K. Holt @krisholt   Xavier Lorenzo via Getty Images Pew Research has published a new report that examines social media … Continue reading DoorDash is now delivering purchases from Facebook Marketplace

Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace

ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace by Joe Mandese  @mp_joemandese, May 6, 2022 Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore … Continue reading ANA, 4As, CIMM Probe Industry Transition To ‘Multi-Currency’ Marketplace

Coinbase wants to be the Instagram of Web3 with its NFT marketplace

By Connie Lin   April 20, 2022   As Coinbase rolls out beta testing for its NFT trading platform Wednesday, it joins a host of cryptocurrency exchanges that are reconfiguring themselves for tokenized collectibles. In many ways, that’s a natural evolution for blockchain businesses, but unlike rival platforms, Coinbase NFT clearly aspires to go beyond … Continue reading Coinbase wants to be the Instagram of Web3 with its NFT marketplace