Christopher Jankun October 11, 2020 Is it color or colour? What is the equivalent of a $ 20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other … Continue reading 21 Essential Tips & Tools for Running International Google Ads
Angshuman Dev Talukdar September 11, 2020 The COVID-19 pandemic has bought the entire world to a standstill. Countries around the world had to initiate lockdown to curb the spread of this virus but at the same time, it affected various businesses and millions of jobs were at stake. In order to sustain during these hard … Continue reading Managing Remote Team Issues for Running Successful Business Operations
Jin Choi July 11, 2020 Google is the biggest search engine ad platform in the world. But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. It’s worth a look, and this article shows you how to get started. I’ll walk through the step-by-step process to set up Microsoft Ads as … Continue reading Microsoft Ads 101: Get Up and Running in Minutes
Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
Tim Asimos — April 2, 2020 Virtual meetings have become a staple in the professional workplace, allowing for a simulated face-to-face experience that serves as a viable substitute for the real thing. With recent events surrounding COVID-19, many businesses find themselves utterly dependent on virtual meetings to conduct business, keep projects moving forward and communicate … Continue reading 9 Tips for Running a Great Virtual Business Meeting
Carly McCrory — October 22, 2019 We all know everyone hates meetings. Whether they’re quick “what’s everyone doing” confirmations or those long soul-suckers that could have easily been handled over email, Karen — you hate them. We hate them, too. We hate them so much that we adhere to policies like Get Shit Done Wednesdays … Continue reading Why You Should Be Running Daily Stand-up Meetings
LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns
Robert Gloer — August 28, 2019 Follow @IOUFinancial — August 28, 2019 Running your own business requires careful thought and planning. But even with all that, it’s hard to avoid feeling financially stressed from time to time. Handling the stress productively can help your business succeed. But avoiding it in the first place can also … Continue reading 7 Ways to Avoid Financial Stress When Running a Business
Karl Sakas — August 6, 2019 Follow @KarlSakas — August 6, 2019 New employees don’t “hit the ground running”? Use a new-hire ramp-up plan to know sooner! A digital agency CEO told me her sole salesperson wasn’t hitting his quota. She’d hired him 18 months earlier, to help her double her agency’s revenue. I asked … Continue reading Hit the Ground Running: Create a New-Hire Ramp-Up Plan
VerticalResponse — July 8, 2019 Follow @VR4SmallBiz — July 8, 2019 Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope … Continue reading The Complete Guide to Running Effective Email Nurture Campaigns
