Tag Archives: Running

Google issues urgent steps for advertisers running campaigns in the EU

EU Regulations

Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU →

X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website

Twitter Under Legal

X lawsuit accuses Media Matters of running a campaign to drive advertisers away Media Matters calls the lawsuit an attempt to ‘bully X’s critics into silence.’   Mariella Moon   Updated Tue, Nov 21, 2023 AP Photo/Kirsty Wigglesworth X has filed a lawsuit against media watchdog group Media Matters over the latter’s research that showed … Continue reading X lawsuit accuses Media Matters of running a campaign to drive advertisers away from its website →

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

Technology Evolution

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan  @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites →

Google To Limit Cross-Device Tracking On Phones Running Android Operating System

Google Tools

Google To Limit Cross-Device Tracking On Android Phones by Laurie Sullivan  @lauriesullivan, February 16, 2022 Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company’s Privacy Sandbox program that will introduce new, more private advertising solutions. The changes will limit sharing of user data with third … Continue reading Google To Limit Cross-Device Tracking On Phones Running Android Operating System →

How to tackle the challenges of running successful hybrid events

Hybrid Events

Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings. Kim Davis on February 3, 2022 “We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Eric Holmen, CEO … Continue reading How to tackle the challenges of running successful hybrid events →

5 Things to Focus on Before Running Paid Advertising on LinkedIn

LinkedIn Advertisement

Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn →

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