Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models. By Gareth Chilton Published on May 19, 2026 Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams … Continue reading What marketing can learn from IT about running complex technology
When AI Becomes Tech Running The Ad Industry by Laurie Sullivan , Staff Writer, April 30, 2026 AI technology has shifted from a background tool to the central operating system that handles nearly every part of an advertising or marketing campaign. This has led some to question what will become of traditional operating systems like … Continue reading When AI Becomes Tech Running The Ad Industry
Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
Why You Should A/B Test Landing Pages When Running Digital Ads Tamara Freethy Jul 14, 2025 Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you’re investing in Google Ads, Meta Ads, Microsoft Ads, or building your … Continue reading Why You Should A/B Test Landing Pages When Running Digital Ads
January 04, 2025 3 hidden reasons you keep running out of iCloud storage And three easy ways to free up some more space. BY Michael Grothaus Apple gives every iCloud user 5GB of free storage space. This storage space can be used for anything—from backing up your iPhone online to saving documents in the cloud to … Continue reading 3 hidden reasons you keep running out of iCloud storage
Five men face jail time for running the illegal streaming service Jetflicks A federal jury in Las Vegas found five defendants guilty of running one of the largest unauthorized streaming services in the country. danny gallagher Fri, Jun 21, 2024 Jetflicks (Internet Archive) The illegal streaming service Jetflicks once boasted on its website that … Continue reading Five men face jail time for running the illegal streaming service Jetflicks
The UA 360 shutdown is weeks away. Here’s why big companies still haven’t wrapped up their transition and what you can learn from it. Constantine von Hoffman on May 28, 2024 On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. … Continue reading Time’s running out: Why major corporations haven’t completed GA4 migration
May 20, 2024 3 lessons that running a marathon taught me as a startup founder It’s a difficult time to be a founder. These insights can help. BY Boaz Shedletsky 2024 is forming into one of the hardest years to survive as a startup founder. Last year, entrepreneurs were already reporting high rates of anxiety and depression. Compounded with … Continue reading 3 lessons that running a marathon taught me as a startup founder
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset. Natalie Jackson on January 26, 2024 Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your … Continue reading The art of running an email strategy assessment
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU
