Tag Archives: Keys

Keys to successful marketing experimentation

Embracing failures when things don’t go as planned is critical for marketing innovation. Jack Pace on April 11, 2022 = It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways … Continue reading Keys to successful marketing experimentation

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters

8 Keys to Optimizing Inventory and Warehouse Management

Peter Navarro November 4, 2021 Although in recent years there have been enormous technological advances that facilitate procedures, many manufacturers and distributors still do not carry out proper inventory and warehouse management. This is mainly due to the lack of processes adapted to the needs of each business, as well as the stock storage system … Continue reading 8 Keys to Optimizing Inventory and Warehouse Management

5 Keys to Building a Global Employee Engagement Program 

Kellie Wong June 25, 2021 As the trend towards globalization accelerates, it brings with it new HR challenges. The number of large multinational enterprises worldwide (with revenues of at least $ 200 billion) is expected to reach 13,900, with uncountable numbers of smaller organizations also building networks across borders. “The psychological and emotional reaction people … Continue reading 5 Keys to Building a Global Employee Engagement Program