Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018 Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development
Daily Archives: May 19, 2018
Facebook unveils new analytics features, including a tool to track the omnichannel journey
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018 Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey
10 Powerful Crowdfunding Tips All Entrepreneurs Should Utilize
Analisa Sande — May 2, 2018 — May 2, 2018 Gone are the days when entrepreneurs could only rely on investors and banks for their capital. Crowdfunding has opened a whole new world of fundraising for entrepreneurs whose ideas are too out there for traditional sources of capital. The market can serve as their litmus … Continue reading 10 Powerful Crowdfunding Tips All Entrepreneurs Should Utilize
7 Powerful CEO Insights from Microsoft’s Culture Reset
JoAnn Corley — May 2, 2018 Follow @joann corley— May 2, 2018 There is a change afoot at Microsoft and it’s all because of new leadership — a leadership that is slowly but surely redirecting a titanic size culture. Is that possible? Apparently so and with a notable ripple effect! All I can say is … Continue reading 7 Powerful CEO Insights from Microsoft’s Culture Reset
How to Handle Poor Employee Performance at Work Like a Pro
Justin Fragapane — May 2, 2018 — May 2, 2018 Every manager at some point in their career finds themselves faced with an underperforming employee. Addressing poor work performance can be difficult, uncomfortable, and even downright awkward. The good news? When it comes to dealing with this issue, some basic planning and a little bit … Continue reading How to Handle Poor Employee Performance at Work Like a Pro
Could Cryptocurrency Threaten Cash and Fiat Currency?
Peter Daisyme — May 2, 2018 — May 2, 2018 Fiat money, or fiat currency, is a currency that a government (usually a national government) has declared to be legal tender. This currency, unlike older styles of currency, is not backed by a physical commodity (the way US dollars were once backed by gold). It’s … Continue reading Could Cryptocurrency Threaten Cash and Fiat Currency?
Countdown to GDPR #7: Data Protection Impact Assessment
Brian Rutledge — May 2, 2018 — May 2, 2018 We’ve made it to #7 in our 10-part GDPR blog series. In this blog post, we tackle Data Protection Impact Assessment (DPIA) and what it may mean for your organization. The Chapter Explained GDPR’s Article 35 is all about the DPIA. Here’s a quick summary: … Continue reading Countdown to GDPR #7: Data Protection Impact Assessment
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018 Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here
10 Awesome Sources To Write Blog Posts On Trending Topics
By Abhishek Talreja May 2nd, 2018 One of the best ways to get visibility and traffic to your blog posts is to write on topics that are popular and being shared on social media platforms. One reason why trending topics get more traction is that they’re relatively more valuable to the reader. Such content is more … Continue reading 10 Awesome Sources To Write Blog Posts On Trending Topics
Your Site’s Speed and Responsiveness is Essential for Top Search Results
Chris Abraham — May 2, 2018 Follow @chrisabraham — May 2, 2018 There are some important things to consider if you want to take your fully realized and powerfully optimized site to the next level and give Google what it really wants: customer satisfaction. Google Page Speed Report — When Google has an entire site … Continue reading Your Site’s Speed and Responsiveness is Essential for Top Search Results