Daily Archives: May 19, 2018

Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018   Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018   Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey

How to Handle Poor Employee Performance at Work Like a Pro

Justin Fragapane — May 2, 2018 — May 2, 2018 Every manager at some point in their career finds themselves faced with an underperforming employee. Addressing poor work performance can be difficult, uncomfortable, and even downright awkward. The good news? When it comes to dealing with this issue, some basic planning and a little bit … Continue reading How to Handle Poor Employee Performance at Work Like a Pro

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018   Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here

Your Site’s Speed and Responsiveness is Essential for Top Search Results

Chris Abraham — May 2, 2018 Follow @chrisabraham — May 2, 2018 There are some important things to consider if you want to take your fully realized and powerfully optimized site to the next level and give Google what it really wants: customer satisfaction. Google Page Speed Report — When Google has an entire site … Continue reading Your Site’s Speed and Responsiveness is Essential for Top Search Results