Daily Archives: May 6, 2018

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions by Laurie Sullivan  @lauriesullivan, April 19, 2018 Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements … Continue reading Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

Powerful Strategies For Shopify Stores To Retarget Zombie Customers

By Pravya Pravin April 19th, 2018   An average e-commerce business allocates 80% of its budget on acquisition, while 41% of overall revenue comes from repeat customers. That’s almost half of the revenue you can bag without leaping into acquisition costs. Learn more about how you can turn your customers into repeat users and loyal advocates. … Continue reading Powerful Strategies For Shopify Stores To Retarget Zombie Customers