Jeremy Durant — April 17, 2018 Follow @BopDesignSD — April 17, 2018 If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase – it should not be an afterthought once your website is launched. In this blog, we take a … Continue reading B2B Blogging: How a Blog Fits Into Your Web Design Strategy
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR. Randy Apuzzo on April 16, 2018 The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about … Continue reading How GDPR may help drive blockchain usage for content
Steve Hamm — April 16, 2018 Follow @maasprosrdu— April 16, 2018 Whether it was from the perspective of a subscriber or a marketer, you’ve likely discovered by now that campaigns that “blast” customers with messages are ineffective. Total volume of emails doesn’t mean anything if the content is generic and your list is unsegmented. Here’s … Continue reading The 6 Ingredients to an Engaging Email Campaign
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018 A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response. Andy Evans on April 16, 2018 The legal and political debate around net neutrality rages on following the Federal Communications Commission’s … Continue reading Why publishers should be taking action on net neutrality
Bogdanka Georgieva — April 16, 2018 — April 16, 2018 Ding ding, you received an SMS. How long did it take you to open it? If you’re like 90% of the world, you probably read the message within three minutes of receiving it. If you’re like 98% of the world, you’ll definitely read it before … Continue reading 3 Ways Transactional SMS Will Take Your Email Even Further
Patrick Antinozzi — April 16, 2018 Follow @pattitudez — April 16, 2018 The sun was out in all its glory, the fresh smell of salt filled the air, and my skin hadn’t yet been turned into a shade of red that would even make Elmo envious. I was ready. I clutched my newly acquired surf … Continue reading How Many Times Have You Ducked When You Should Have Turtled?
Ken Godfrey — April 16, 2018 — April 16, 2018 rawpixel / Pixabay Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own … Continue reading Leveraging Digital for Customer-Focused Insights
Justin McGill — April 16, 2018 — April 16, 2018 Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were actually doing 10 years ago. It doesn’t work anymore. Are you still using these stale tactics? We’ve rounded up the … Continue reading Cold Email Template Issues: Are You Still Using These Stale Tactics?
Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?