A new ChatGPT and more in this week’s AI-powered martech releases

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GPT-4 will have access to more up-to-date info, let users create book-length prompts and be better at understanding instructions.


on November 9, 2023

The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements include:



  • Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021.
  • Longer prompts: GPT-4 Turbo will support prompts of up to 128,000 tokens, which is equivalent to around 300 pages of text.
  • Better instruction following: GPT-4 Turbo will be better at understanding and following complex instructions.
  • Cheaper prices for developers: OpenAI is reducing the price of its API for developers.
  • Automatic tool selection: GPT-4 Turbo will automatically select the appropriate tool for the task at hand, eliminating the need for the annoying model picker menu.

It is expected to be released later this year.


Now here’s the rest of this week’s new AI-powered releases:



  • Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze and discover answers about their customers and campaigns in intuitive and user-friendly ways. AI Creation simplifies and accelerates the creation of personalized content at scale that is always on-brand. AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints. 
  • Apollo.io’s Apollo 3.0 is an all-in-one platform offering AI-powered assistance across the entire deal funnel. This single, unified platform helps revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market. It is integrated with Apollo’s B2B database and sales execution tools and provides data-driven guidance throughout the platform.
  • SproutLoud, a distributed marketing provider, is adding AI-powered capabilities, including generative AI, to its product. This is supposed to simplify and streamline brand-to-local co-marketing efforts, reducing training cycles and boosting productivity. Additionally, the future integration of natural language search capabilities will simplify content distribution and make it easier to find branded assets for marketing campaigns, promotions and social posts.
  • Clickatell?’s Clickatell AI ads conversational AI to the company’s Chat Commerce Platform. The goal is to create personalized conversations, improve customer engagement and relationships. 
  • TechSmith added generative AI scripting and voiceover features to Audiate, the company’s audio recorder and text-based editing solution. The new functionality, Generate Script and Generate Audio, allows creators of all skill levels to efficiently produce comprehensive, near-instant audio projects without a writer or voice actor.
  • Rhetorik’s LeadNeuron is a unique skills-based targeting solution that identifies hard-to-find enterprise technology-buying individuals and groups based on their likelihood to engage and buy. Using B2B data covering more than 800 million standardized professional people profiles, over 30,000 normalized skills and 200 million normalized job titles, it locates leads by mining, scoring and interpreting professional experiences and skill profiles.
  • Inuvo’s IntentKey Insights dashboard generates insights into campaign effectiveness and why conversions happen. The reporting allows clients to identify high-performing audiences and granular, concept-based audience data. New programmatic spend analysis gives integrated predicted-performance visibility.
  • Wix.com’s AI Meta Tag Creator lets users generate tailored title tags and meta descriptions based on their page data, ensuring each page’s content is accurately represented and optimized for search.







 


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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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