Daily Archives: April 22, 2018

California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules

California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan  @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules

SMB marketing survey finds only 3% use outside agency or vendor

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018   BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor

How to Respond to Clients Asking for DIY Instructions on Your Expertise

Susan Friesen — April 6, 2018 Follow @eVisionMedia— April 6, 2018 Why I don’t teach entrepreneurs how to build their own website In my recent Facebook Live stream I covered an important topic for many entrepreneurs and skilled professionals: why I don’t teach others how to build their own websites. It speaks to a larger … Continue reading How to Respond to Clients Asking for DIY Instructions on Your Expertise

Why Building Community Matters in Ecommerce (and How to Get Started)

William Harris — April 6, 2018 Follow @wmharris101 — April 6, 2018 Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem … Continue reading Why Building Community Matters in Ecommerce (and How to Get Started)

Will Yelling At AI Make Me Feel Any Better About Your Product?

Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?