California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
Mary Cate Spires — April 6, 2018 — April 6, 2018 Are you looking to build a website? Do you have no idea where to start? Maybe you have found yourself asking what platform you should build on. If you are like me, acronyms have probably started to run together. COS, CMS, ABC . . … Continue reading What’s The Big Deal Between HubSpot COS and CMS?
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018 BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor
Susan Friesen — April 6, 2018 Follow @eVisionMedia— April 6, 2018 Why I don’t teach entrepreneurs how to build their own website In my recent Facebook Live stream I covered an important topic for many entrepreneurs and skilled professionals: why I don’t teach others how to build their own websites. It speaks to a larger … Continue reading How to Respond to Clients Asking for DIY Instructions on Your Expertise
Personal Branding Blog — April 6, 2018 — April 6, 2018 Pixabay Many business leaders and entrepreneurs hold strict ideas of what success means to them and how to cultivate it, but you wouldn’t get there without people to create value as a collective in motion. All companies cultivate a work culture, whether they intend … Continue reading 5 Strategies to Cultivate a Culture of Continuous Improvement
William Harris — April 6, 2018 Follow @wmharris101 — April 6, 2018 Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem … Continue reading Why Building Community Matters in Ecommerce (and How to Get Started)
Kaitlyn Hammond — April 6, 2018 — April 6, 2018 kaboompics / Pixabay If you have a small business and work as a hairdresser, mechanic or restauranteur, the idea of creating a blog may be unfamiliar and scary. Although your specialty may not be in this area and you are not a natural born writer, … Continue reading Why Your Small Business Needs a Blog
Will Yelling At AI Make Me Feel Any Better About Your Product? by George Simpson , Featured Contributor, April 5, 2018 Artificial intelligence, according to a byliner I read this week, presents “an opportunity for brands to automate countless micro-experiences along the customer journey and in fact has already enabled seismic shifts in the way … Continue reading Will Yelling At AI Make Me Feel Any Better About Your Product?
Sarina Ziv — April 6, 2018 — April 6, 2018 crystal710 / Pixabay Whether you’re a mid-sized business or a small startup there are important steps to keep in mind that can get your company noticed. Read on and learn how to harness flexibility to your advantage, why knowing your audience is essential and how … Continue reading How to Get Your Business Noticed