How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media by Joe Mandese @mp_joemandese, March 2, 2018 There were two essential pieces of intelligence about the media economy unveiled during WPP’s quarterly presentation to investors Thursday. You can find them on pages 39 and 43 if you want to download the … Continue reading How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For ‘Traditional’ Media
Daily Archives: March 15, 2018
The Data Revolution Is Changing OOH
The Data Revolution Is Changing OOH by Ken Sahlin , Op-Ed Contributor, March 2, 2018 It’s a Friday afternoon in the mall, and shoppers are going about their business, buying clothes ahead of the weekend; others are lining up at a new cupcake stand. While store owners watch the hustle and bustle with hopeful eyes, … Continue reading The Data Revolution Is Changing OOH
Get More Activity From Pinterest With These 4 Tools
Susan Gilbert — March 2, 2018 Follow @SusanGilbert — March 2, 2018 4 Tools to Improve Your Pinterest Marketing If you need to build brand visibility and generate more sales then this social network is still one of the top places to turn to in order to take advantage of the latest visual marketing techniques. … Continue reading Get More Activity From Pinterest With These 4 Tools
Go Green with These 4 St. Patrick’s Day Email Ideas
Kristen Dunleavy — March 2, 2018 Follow @KristenWritesIt — March 2, 2018 St. Patrick’s Day is always March 17, but this year that date falls on a Saturday – which no doubt puts a twinkle in the eyes of every pub owner and seller of cardboard shamrocks between here and the Blarney Stone. According to … Continue reading Go Green with These 4 St. Patrick’s Day Email Ideas
Why, How and When Should I Be Active on LinkedIn? The Science and Strategy Behind Content Sharing
Virginia Franco — March 2, 2018 Follow @VAFrancoResumes — March 2, 2018 illustrade / Pixabay Why Should I Be Active on LinkedIn? From a job search standpoint, the notion that LinkedIn is THE place to see and get seen is grounded in fact. According to a 2015 Ad Week article, 92% of recruiters reported using … Continue reading Why, How and When Should I Be Active on LinkedIn? The Science and Strategy Behind Content Sharing
3 Financial Questions Every Entrepreneur Should Ask Themselves
Renzo Costarella — March 2, 2018 — March 2, 2018 qimono / Pixabay In startups, money is your lifeblood. That’s why it’s usually top of mind for every entrepreneur, and not for the reasons you’re probably thinking of. Instead they’re worrying about whether they’ll have enough cash for that next big marketing campaign. Or if … Continue reading 3 Financial Questions Every Entrepreneur Should Ask Themselves
Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
Pam Moore — March 2, 2018 Follow @pammktgnut — March 2, 2018 There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the … Continue reading Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics
How Different Generations Use Social Media Apps
Riley Panko — March 2, 2018 Follow @RileyPanko — March 2, 2018 While the young may be categorized as the most technologically savvy, it’s true that people of all ages use social media apps. Having access to a huge network of friends and family in your pocket is appealing, and that fact registers in the … Continue reading How Different Generations Use Social Media Apps
Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018 A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign
How the Worst Leaders Destroy Trust in the Workplace: Tips to Help You Succeed
Jim Haudan — March 2, 2018 Follow @jhaudan — March 2, 2018 Make Sure the Total is Great Than the Parts I’ve interacted with dozens of executive teams in my career, and it always happens. The seven, 10, or more men and women on the executive team each have an IQ of 160, but their … Continue reading How the Worst Leaders Destroy Trust in the Workplace: Tips to Help You Succeed