Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. Bobby Lyons on February 16, 2018 Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today … Continue reading Making website speed and performance part of your SEO routine
Contributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone. Janet Driscoll Miller on February 16, 2018 I confess, I love marketing data. And charts. Lots and lots of charts! Around this time every year, I am never … Continue reading Tracking the ROI of organic search for B2B
Amanda Clark — February 16, 2018 Follow @GrammarChicInc — February 16, 2018 geralt / Pixabay When you meet someone new or are thinking of doing business with someone, what is one of the first things you do? Google them. That’s exactly what employers do too when they’re evaluating applicants for open positions. In today’s world, … Continue reading Cleaning Up Your Online Presence Before Engaging in a Job Search
George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]
Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018 The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them
Jomer Gregorio — February 16, 2018 Follow @JomerGregorio — February 16, 2018 As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is … Continue reading What to Watch Out For: Content Marketing Trends in 2018 [Infographic]
Kevin George — February 15, 2018 Follow @imkevin_monk — February 15, 2018 Summary: With almost the deadline for implementing GDPR closing in, marketers are having mixed reactions about it. In this article, the Monks shine some light on the benefits of being GDPR-compliant and the steps email marketers need to take in order to be … Continue reading Is Your Email Marketing Practices GDPR-Compliant?
Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales
SEO: Top Global Domains by Laurie Sullivan , Staff Writer @lauriesullivan, (February 16, 2018) Compiled from analysis of 10 national Google indexes, Wikipedia.org took the overall ranking for the most visible website in Google search results based on a study released this week. In fact, Wikipedia is the most visible in eight out of 10 … Continue reading SEO: Top Global Domains
Michael Ugino — February 15, 2018 — February 15, 2018 Growing an online business is incredibly difficult without healthy cash flow. If customers / sales channels are slow to pay, a seller can’t pay their suppliers and employees. Without paying suppliers and employees, there’s no inventory and no people to operate the business. A business … Continue reading Improve Your Cash Flow With Inventory Management
