Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first. Jay Baer on January 22, 2018 Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical … Continue reading Incorporating a chatbot? How to put the customer first
Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. Fili Wiese on January 22, 2018 Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every … Continue reading The unique selling proposition: A key element for SEO success
ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
Elizabeth Williams — January 22, 2018 Follow @bizmkter — January 22, 2018 A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so … Continue reading Is Thought Leadership Dead?
Tobin Lehman — January 22, 2018 Follow @gonewnorth — January 22, 2018 kirstyfields / Pixabay Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses … Continue reading 10 Steps to Video Marketing for Consultants
Amanda Clark — January 22, 2018 Follow @GrammarChicInc — January 22, 2018 If you’re looking to send marketing emails that actually get read, there’s really nothing tricky about it; it’s simply a matter of providing your readers with a reason to open your message and see what you have to say. Of course, one tried … Continue reading Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable
John Hodge — January 22, 2018 Follow @johnahodge — January 22, 2018 Hiring a solid team can be hard and going through the process of talent acquisition can be a bit of a headache. Keeping that team happy and working in harmony is challenging and sometimes we need to have hard conversations. Luckily, the reward … Continue reading Improve Employee Performance Without Being a Jerk
Google Search Visibility Of Social Falls, Video Rises by Laurie Sullivan @lauriesullivan, January 22, 2018 U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced … Continue reading Google Search Visibility Of Social Falls, Video Rises
Gina Crook — January 22, 2018 — January 22, 2018 The current IT market is brimming with opportunities. It’s at the point where highly skilled job seekers can remain inactive and still find an IT consulting job. In fact, you have probably received dozens of messages in recent months about contract opportunities that match your … Continue reading Finding IT Contract Jobs that Better Fit Your Skills, Interests, and Goals
