Bill Widmer — December 14, 2017 — December 14, 2017 If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have … Continue reading How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)
Taylor Gordon — December 14, 2017 — December 14, 2017 Tell me if you can relate to this: You’re a business owner who has hundreds of ideas circling in your head. When it’s time to choose one, you suddenly come up with a thousand reasons why it’s not going to work. Your thought process is … Continue reading How to Overcome Analysis Paralysis in Business
John Oechsle — December 15, 2017 Follow @hjoech — December 15, 2017 With increased demand, traffic, customer interaction and sales (hopefully!) this holiday season comes a cascade of opportunity for invaluable customer information capture. This is a truly special time of year—and that holiday magic certainly extends to the small business world. Starting with Black … Continue reading This is the Time of Year for Small Business Customer Information Capture
Robert C. Johnson — December 15, 2017 Follow @TeamSupportCEO — December 15, 2017 geralt / Pixabay Some businesses feel at least a step behind their customers when it comes to customer service. If this is you, don’t panic! You’re not alone and it wasn’t all that long ago when having customers send you emails about … Continue reading 4 Things to Consider When Planning Your 2018 Customer Service Strategy
Roman Kniahynyckyj — December 15, 2017 Follow @kniahynyckyj — December 15, 2017 You know you want to use a digital marketing platform to help advance your business to the next level. But you don’t know which one to choose. Two platform names you’re sure to have heard bandied about are HubSpot and Marketo. Each of … Continue reading HubSpot vs. Marketo: What Platform is Right for Your Business?
Dan Seavers — December 15, 2017 Follow @TWDanSeavers — December 15, 2017 What’s Your New Year’s Resolution? If it isn’t to improve your business’s reputation, then you’ll join the 43% of executives who believe their online rep is important, but still don’t do anything about it. Stop making excuses! Wokandapix / Pixabay Following our full … Continue reading It’s All About the Reps – 5 Steps to get Your Online Reputation Fighting Fit in 2018
Larry Kim — December 16, 2017 — December 16, 2017 Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the … Continue reading 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective
Bruce McKenzie — December 16, 2017 — December 16, 2017 Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash, a vector-based program widely used for web animation and games. Not “real” video—small file size … Continue reading Why Animation Works for Technology Business Video
Renzo Costarella — December 13, 2017 — December 13, 2017 JESHOOTS / Pixabay Time management is a skill that will pay dividends forever. If you don’t manage your time well it will seriously cost you in both your personal and professional life. The reason why time management is so important is because time is the … Continue reading Time Management Advice to Help You Get Ahead
Hanna Dodd — December 13, 2017 — December 13, 2017 How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective of their campaigns is to generate leads for sales; but, as we move into a more tech-heavy … Continue reading Best Practices for UTM Codes
